Page 7 – DTiQ

Simple Guide to Choosing Between Analog vs. Digital IP Security Cameras

DTIQ on May 21, 2024

Security cameras are essential components of any modern security system. They are a constant set of eyes watching customers, employees, and inventory. Choosing between analog vs. digital IP security cameras depends on many factors, but they are the two primary options for many businesses. Because analog security cameras are older technology, their images are low-resolution compared to digital IP security cameras. While IP security cameras cost more, analog security cameras may require more maintenance. IP security cameras are paired with other advanced technologies, such as remote monitoring, while analog security cameras require cabling and other analog equipment.

What Are Analog Security Cameras?

Analog security cameras are called “analog” because the captured images are transmitted in an analog format to a recording device, typically a DVR, via coaxial cables. The analog signal is converted to a digital file and stored and viewed anytime or remotely with the right software. The benefits of analog security cameras vs. digital IP security cameras make them good choices for small businesses.

Benefits of analog security cameras:

Cost-effective: Less of an investment for smaller businesses
Simple installation: Ready to protect a business faster and with less disruption to operations
Lower bandwidth: Doesn’t require more costly high-bandwidth Wi-Fi service
Easy to integrate: Compatible with older, existing analog security systems
Well-made: durable and reliable

What Are Digital IP Security Cameras?

Digital IP security cameras capture images like analog security cameras, but IP security cameras convert and compress images to a digital format inside the camera. The remainder of the processing utilizes digital technologies, including wireless data transmission to a network router. The data can then be stored on a recorder or a server. Large businesses and those with existing innovative security systems are more likely to choose digital IP security cameras.

Benefits of digital IP security cameras:

High-resolution: Sharper images for better identification
Scalability: Easily work with existing business networks
Accessibility: Images can be viewed on any device via the network.
Remote viewing: 24/7 availability with an Internet connection
Smart investment: Requires less support equipment

Key Differences Between Analog vs. Digital IP Security Cameras

Technology is the primary difference to consider when choosing between analog security cameras and digital IP security cameras. Although analog security cameras are much older technologies, they are still valuable and effective in many situations. Digital IP security cameras are manufactured with newer, advanced technologies for businesses with broader security needs.

Other key differences:

Image quality: Many businesses need high-resolution images of IP security cameras, while analog security cameras may be sufficient for others.
Investment: Larger and smaller businesses can choose from the security cameras that fit their budgets.
Maintenance: Higher maintenance expenses may offset the lower cost of analog security cameras.
Installation: Analog security cameras require coaxial cabling, while IP security cameras operate through a wireless network.
Flexibility: Digital IP security cameras have more scalable features than analog digital security cameras to address specific security needs.

Advantages of Analog Security Cameras

Despite their older technologies, choosing analog security cameras vs. digital IP security cameras is wise for smaller businesses with limited investment dollars and maintenance budgets.

Other advantages:

Easy installation: Less downtime for a business’s security system and less interference with customers’ shopping experience and employee work
Quicker maintenance: Technicians can install parts faster and at a lower cost.
Wider transmission range: The cable connection allows analog security cameras to transmit video signals over greater distances
Less bandwidth required: Analog security cameras’ cable connection reserves more network bandwidth for other business needs.
Dependability: Best for businesses with basic security needs

Advantages of Digital IP Security Cameras

Digital IP security cameras have been developed to operate seamlessly with the digital networks and other advanced technologies many businesses use today, and those they will add in the future.

Other advantages:

Exceptional image quality: Easier to spot security incidents and respond quickly
Flexible integration: Greater compatibility with existing security systems and networks, and scalable for specific needs
Improved coverage: Better positioning of either wired or wireless digital IP security cameras
Data security: Cloud storage and other secure storage devices are more protective of images and other data
Advanced capabilities: detecting motion, tracking objects, and recognizing facial features

When to Choose Analog Security Cameras

When businesses choose between analog security cameras and digital IP security cameras, many factors must be considered: business size, security needs, employee compatibility, and costs.

Other factors:

Budget limitations: Businesses need security, and analog security cameras are a wise, low-cost option
Small space: Smaller businesses can be as secure as large businesses with fewer analog security cameras.
Less business disruption: Easier installation allows businesses to operate normally.
Perfect for upgrades: Improve the reliability of an existing analog security camera system
Basic network: Match analog security cameras with network capabilities

When to Choose Digital IP Security Cameras

Digital IP security cameras offer the advanced technologies that larger businesses need, or those with a campus of buildings that require exterior and interior monitoring. Some buildings, such as warehouses, need higher-resolution IP security cameras because of low lighting or isolated spaces.

Other reasons:

Inventory value: Some businesses store and sell high-value merchandise, which is better protected.
Limited staff: Advanced remote monitoring capabilities augment employees’ monitoring of customers and inventory.
Scalable: More options to integrate with existing security camera systems and technologies in new systems
Increased shrinkage: Better cameras to thwart an uptick in shoplifting and fraud
Business expansion: Investing in compatible security cameras and systems

Cost Considerations: Which System Is More Cost-Effective?

Achieving a balance between security needs and spending is challenging for businesses of any size. As shoplifting, fraud, and organized retail crime increase, businesses require adequate security cameras and systems without breaking the bank. As a business grows, hires more employees, and becomes more vulnerable, investing in a more robust and comprehensive security camera system is the right choice.

Other cost-effectiveness factors:

Upfront cost savings: Analog security cameras cost less.
Business interruption: Analog security cameras are easier to install and integrate with an existing system.
Better ROI: Equipment longevity benefits businesses that need digital IP security cameras.
Costly employee monitoring: Advanced features, cloud storage, and remote accessibility allow employees to allocate more time to customer service
Total security: IP security cameras can be integrated with other security applications, such as employee/supplier access and alarms.

Conclusion: Choosing the Right Security Camera for Your Needs

Understanding the key differences between analog security cameras vs. digital IP security cameras will allow any business owner to make the right choice. Analog security cameras are the choice for a budget-conscious business because they and their installation cost less. Digital IP security cameras can be easier to install because they don’t require cabling and include advanced technologies and features that larger businesses need.

Thorough assessment of a business’s budget, scalability capabilities, and security requirements is critical to making the right choice.

Smaller businesses with fewer customers and employees will achieve sufficient security with analog security cameras.
As smaller businesses grow, a new assessment will identify additional locations for either analog or digital IP security cameras and an upgrade of accompanying monitoring equipment, storage, and other features.
Businesses with a large retail, warehouse, or campus footprint will likely need digital IP security cameras for better views of more space, employees, deliveries, inventories, and transactions.
Regardless of size, digital IP security cameras and a complementary security system better serve businesses offering high-value merchandise like jewelry and electronics.

Want to learn more about DTiQ’s 360iQ platform and its integration capabilities? Why not contact us and speak with one of our experts to learn more?

Defending your dispensary: A guide to tackling cannabis retail theft

DTIQ on April 9, 2024

The cannabis industry is undoubtedly one of the biggest markets on the planet, valued at $64.06 billion.

But with that comes an even larger margin for theft, robberies, and unwarranted areas of loss. Cannabis operators understand the challenge of balancing profitability with safety, however, with our tips and solutions, this task becomes significantly easier.

Source: Fortune Business Insights

What exactly are these solutions? Intelligent video and data analytic software provided by DTiQ has successfully addressed thousands of areas retail operations experience loss and worked to diminish them and prevent future occurrences. Effective prevention strategies are critical to safeguarding businesses against theft and other criminal activities.

Key takeaways from this article:

How theft, robbery, and crime effect the retail cannabis industry
Strategies and tips retail businesses can implement to minimize loss
Solutions and new technologies that help improve ROI for retail cannabis operations

In this guide, we’ll explore the dynamics of cannabis retail theft, preventive strategies, best practices, real-life case studies, and the importance of prioritizing security.

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Understanding cannabis retail theft

Cannabis retail theft involves stealing products, cash, and assets from dispensaries. It also includes shrinkage issues like theft during delivery and inventory management. From organized robberies to internal theft by employees, understanding the methods thieves use is essential to dealing with these threats effectively.

Employee theft

Employee theft can occur in a couple of ways. For instance, an employee could be pocketing products or even cash from the dispensary if they are not properly trained, monitored, and educated on correct company policy. Employees can also pocket cash to make a quick buck.

Similarly, employees can be involved in theft if they encourage or partner with thieves on robberies for their own benefit.

In some instances, employees steal product stock, resulting in cannabis retail shrink––this can take place during deliveries and unloading and stocking shipments as well.

“Roughly 90% of financial and product loss in the marijuana industry can be chalked up to employee theft, according to security experts who work with cannabis companies.”

Steve Owens, the founder and CEO of Adherence Information Management investigated a cannabis client, discovering more than 50 instances in a single month of the employee stealing with that method. The estimated loss to the company: $20,000.

Another story Owens offered was a time when a budtender simply took advantage of an unlocked vault at a cannabis shop where she worked and walked out the door with $75,000 in cash. “The vault was open, and the downstairs door was open as well,” Owens said.

Robberies and external theft

“The other 10% of product loss results from either external theft, such as robberies, or simply poor tracking by companies,” experts said.

This one is self-explanatory, but occurs when you are least expecting it, in ways that are becoming more and more clever and anonymous.

Robberies and external theft at cannabis dispensaries can occur through various means:

Physical break-Ins: Criminals may forcibly enter the dispensary premises, breaking windows or doors to gain access to the products and cash inside.
Armed robberies: Some thieves may use weapons to threaten dispensary staff and customers, coercing them to hand over cash, products, or other valuable assets.
Smash-and-grab: This involves quickly breaking into the dispensary, grabbing products or cash, and fleeing before law enforcement can arrive.
Organized crime: Sophisticated criminal organizations may plan and execute targeted thefts, utilizing strategies such as diversion tactics or surveillance to identify vulnerabilities in dispensary security.
Employee collusion: In some cases, employees may collude with external parties to facilitate theft, providing access codes, disabling security systems, or sharing sensitive information about the dispensary’s operations.

Delivery theft

In the realm of delivery management, safeguarding products in transit is critical, especially given their susceptibility to theft.

To enhance the protection of your merchandise, it’s important to implement proactive measures such as installing surveillance cameras in delivery vehicles and around the areas where deliveries take place. These cameras offer comprehensive monitoring of both the vehicle’s surroundings and the items onboard. Equally important is providing drivers with training on protocols to handle potential robbery situations, ensuring they can respond swiftly and effectively.

‍Cameras strategically placed in the delivery area serve as a crucial deterrent to external theft and provide valuable insights into any suspicious activity. By having surveillance coverage at delivery docks, cannabis dispensaries can effectively monitor incoming shipments, verify deliveries, and ensure the integrity of their inventory.

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Preventive strategies and effective tips for loss prevention

Dispensaries can deploy a range of preventive strategies to enhance security and deter theft. Implementing robust surveillance systems, enforcing access controls, and conducting staff training programs are crucial steps to fortifying defenses against criminal activities.

The gist is that improving your loss prevention and customer experience efforts can contribute to an all-around better dispensary–uplifting areas like compliance, safety, theft, deliveries, and control like ID verification and employee policy assurance.

Upgrade your loss prevention system: leverage up-to-date video surveillance technology that allows you to capture incidents when you need them most, store footage, and analyze data.
Monitor and hire trustworthy employees: conduct thorough background and reference checks to ensure the integrity of new hires.
- Similarly, surveillance systems and audits provide insights into high-performing employees who enforce company policy correctly, giving you opportunities to reward your trustworthy staff.
‍‍‍Establish clear policies and training: develop an employee handbook outlining consequences for theft and provide comprehensive training on ethics and compliance. ‍
Manage inventory and limit access: implement advanced tracking systems and access controls to minimize theft opportunities and secure high-value items. ‍
Monitor transactions and encourage reporting: utilize a robust POS system to track transactions and establish whistleblower policies for reporting suspicious activities. ‍
Enhance customer experience management: utilize mystery shopping to improve guest experience, uphold company mission, and maintain store cleanliness, fostering a culture of integrity and trust.

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DTiQ and cannabis loss prevention

Enhancing security in cannabis retail operations is crucial for handling theft risks and safeguarding your business. The complexities of cannabis inventory management, including employee handling, vendor interactions, and delivery logistics, amplify the potential for shrinkage and theft incidents.

Implementing security measures is essential. Regular audits, inventory management protocols, and well-defined policies for cash and product handling form the cornerstone of a comprehensive security strategy.

Integrating point-of-sale (POS) tracking and DTiQ’s advanced analytics tools enables businesses to track transactions, identify irregularities, and monitor for potential employee theft or fraudulent activities. Discount management, employee training on theft scenarios, and proactive measures against robberies and shoplifting further fortify the security infrastructure.

DTiQ’s suite of products offers comprehensive solutions tailored to cannabis retail security needs.

Cloud Archive: ensures secure storage of footage, facilitating seamless collaboration with law enforcement and stakeholders.
- Provides law enforcement with timely evidence, bolsters community relations and expedites incident resolution.
‍‍‍Audits: a pivotal role in maintaining operational integrity. By leveraging DTiQ’s SmartAudit™ system, businesses can streamline the distribution of audit findings, empowering every team member with actionable insights for success.
‍Real-time surveillance and intelligent video analytics: including motion detection and alert systems, empower businesses to detect and respond swiftly to security breaches.
- Remote viewing capabilities allow for continuous monitoring from any location, optimizing response times and minimizing vulnerabilities.
‍Managed service support: businesses benefit from round-the-clock monitoring and expert assistance to address any system issues promptly.
- By leveraging these tools and integrations, cannabis retailers can enhance security, protect assets, and foster a safer operating environment.

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Conclusion

Cannabis retail theft presents a significant challenge for dispensaries, necessitating a proactive approach to security. Owners must prioritize security measures, collaborate with trusted partners like DTiQ, and invest in advanced surveillance technologies. By staying informed about industry best practices and implementing preventive measures, dispensaries can effectively protect their assets and ensure the safety of their operations.

Additional resources

For more insights on cannabis retail theft prevention and security solutions, visit DTiQ’s resources on retail loss prevention and industry insights. Explore actionable strategies, case studies, and expert advice to protect your dispensary against security threats.

Complete guide to understanding video surveillance: trends, technology, and more

Traci Ruether on March 18, 2024

Video surveillance has come a long way since the early days of closed-circuit television (CCTV). What once required extensive data infrastructure and around-the-clock monitoring (generally by on-site personnel) can now be accomplished quickly and affordably.

What’s changed? Things are much simpler thanks to today’s intelligent video surveillance solutions.

More specifically, internet-connected cameras and remote monitoring capabilities make streaming 24/7 video data to mobile devices easy. Businesses can now outsource this technology to third-party providers, meaning the onus is no longer on owners to build and manage their surveillance systems in-house. Finally, intelligent video capabilities like computer vision and data analytics have automated many tasks — paving the way for new surveillance applications altogether.

A hand holding a smartphone in front of a laptop. The laptop in the background is out of focus. The phone is in focus and shows the view from surveillance cameras.

As a result, surveillance is no longer restricted to enterprise and government settings. Most households now rely on doorbell cams to deter porch pirates, and live-streaming baby monitors have become the norm. Likewise, intelligent video surveillance is now an essential technology for brick-and-mortar businesses — including quick-service restaurants, retail stores, gas stations, and more.

In this guide to understanding video surveillance trends, technology, and more, we look at the unexpected ways that businesses are using video surveillance to drive bottom-line growth and the cutting-edge technologies guiding this transformation.

Keep reading for the deep dive or navigate to the topic of your choosing through the nav on the left.

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1. Artificial intelligence (AI) and computer vision

Video surveillance is only useful when you have eyes on the footage 24/7. That leaves businesses with two choices: either hire dedicated staff to monitor the live video feeds or find creative ways to computerize these tasks.

‍Enter AI and computer vision.

Today’s businesses are making the most out of their surveillance systems by offloading video monitoring to intelligent systems that use computer vision to process real-time data. As defined by IBM, “Computer vision is a field of artificial intelligence (AI) that enables computers and systems to derive meaningful information from digital images, videos, and other visual inputs — and take actions or make recommendations based on that information.”

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Examples of computer vision in surveillance applications include:

Motion detection: Tracking unauthorized behavior, after-hours entry, or product theft by detecting moving objects within a static sequence.
Object detection: Using computer vision to identify things like cars in a drive-thru, empty plates on a table, etc.
Queue management: Counting how many people enter a store or line up at a restaurant counter.

These capabilities make it easy for managers of multi-location businesses to keep an eye on their locations while they’re on the go. Imagine a door is left unlocked after hours at a convenience store and an unwanted visitor enters the location. An intelligent video platform with computer vision could be programmed to send push notifications to all users — ensuring that further business risks don’t occur.

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2. Machine learning and video analytics

If computer vision gives surveillance systems the ability to see, the next step is enabling them to think. This is where machine learning and analytics come into play.

Metrics on the speed of service, the number of people in a line, average wait time, and total customer count can all be tracked using advanced video analytics. From there, businesses can use this data to drive operational improvements.

Sophisticated surveillance solutions are also being used to provide visibility into disparate areas of a multi-step process (such as queueing, order-taking, paying, and pickup) and gather insight into the end-to-end process.

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Some of the ways analytics can be applied to business surveillance include:

Order accuracy: Match drive-thru orders with the right vehicles using a multi-lane drive-thru surveillance solution designed to confirm order accuracy.
Location-based benchmarking: Compare business performance across different locations and make data-driven decisions based on the findings.
Speed-of-service benchmarking: Use historic trends to define key performance indicators (KPIs) related to service efficiency and set up real-time alerts when these aren’t met.
Employee performance incentives: Set goals based on current metrics about employee productivity and use video analytics to track performance improvements and drive retention.
Suspicious activity detection: Flag suspicious activity, like cash refunds that occur after hours, and use manual audits to automate fraud detection by scoring events based on fraud probability.

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In a nutshell: Computer vision is making surveillance more powerful by capturing all the data. And video analytics solutions are transforming this data into actionable insight that businesses can benchmark and track.

3. Ethical AI through human auditing

As we all know too well, AI models can hallucinate, perpetuate biases, and trigger alerts for no reason at all. This is why ethical AI has become such a hot topic.

When it comes to surveillance, AI-based capabilities are great for automating loss prevention and driving operational improvements, but these models shouldn’t serve as the be-all and end-all. Using a human-in-the-loop approach helps prevent false alarms while providing the direct feedback needed for continuous improvements.

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The demand for human expertise in surveillance systems will grow in 2024. People have become wary of AI-only solutions, and a combined approach that maximizes the strengths of both AI and human intelligence will be the gold standard for businesses going forward.

Keeping human intelligence in today’s smart surveillance systems also helps train surveillance analytics for the future. Fraudulent practices evolve daily, which means that AI models need ongoing feedback to stay ahead of major business risks.

meaning AI models need ongoing feedback to avoid

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4. Integration of cloud-based solutions

Intelligent video systems are transforming surveillance. But all this computing power requires substantial infrastructure. Likewise, businesses looking to store 24/7 video footage often run into limitations.

Imagine an entire room filled with blinking lights and whirring fans. That can be the reality of storing such robust data when using an on-premises method.

Thankfully, solutions like DTiQ’s Cloud Archive, eliminate the need to equip and maintain on-site server rooms, while also making it easy to scale. Businesses relying on cloud-based surveillance gain the agility to adjust storage needs as their requirements grow — combined with the flexibility of accessing footage whenever and wherever.

“The Cloud Archive system helps us easily save content involving slip and falls or theft. The feature has been very handy for us.”

—Amish Patel

Owner of 27 Dunkin’ locations

But is it really necessary to keep all this footage on hand? Absolutely. Fraudulent slip-and-fall claims, robberies, and more can be settled efficiently with an archive of surveillance data that can be accessed on demand. And with traditional surveillance systems that purge the data every 90 days, businesses have no way of proving what actually happened after the fact.

‍Cloud-based surveillance is a clear winner for businesses looking to ensure that their footage is readily available, without hosting it all on site.

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5. Video sharing and compression advancements

Video sharing is a crucial capability, and one that many surveillance providers have neglected. Proprietary media formats often make it difficult for business operators to share footage with external stakeholders like law enforcement; and multi-camera systems require users to wade through hours of footage before finding what they need.

Another technology advancement that’s made surveillance technology more attractive to small businesses is improvements in video compression. It used to be that the bandwidth required to support a single 24/7 live feed was more than most restaurants or retail stores could handle.

This is no longer the case, but when you add additional cameras to the entrance, drive-thru, or stockroom without configuring them appropriately, surveillance systems can quickly turn into bandwidth hogs. What’s more, many systems default to high-definition, prioritizing video quality over business uptime.

To this end, we’d recommend asking the following when evaluating surveillance vendors:

Video format: Is footage saved in a common format like MP4, or does the system require proprietary software to access the content?
Bandwidth requirements: Will deploying the system eat up all the bandwidth needed for basic business operations (e.g., the point-of-sale system) or are there safeguards in place to ensure bandwidth efficiencies?
Accessibility: How easy is it to share the footage with law enforcement or other third parties that aren’t users within the system?

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6. Edge computing and hybrid data processing

Video surveillance systems often serve two functions:

Real-time insight into business operations
Historical data about past events

Cloud-based storage enables the latter, as discussed above. When it comes to real-time insight, though, edge computing enters the picture.

Edge computing refers to processing data at the edge of the network, closer to where it’s generated. This eliminates the need to transmit all video data to the cloud for analysis, resulting in several key benefits:

Reduced latency. By processing data locally, edge computing minimizes the time it takes for video footage to be analyzed. This translates to faster response times for security threats or operational issues. Imagine a situation where someone enters a location outside of operating hours. With edge computing, object detection software can trigger an immediate alert, ensuring the issue is addressed quickly.
Improved bandwidth efficiency. Traditionally, surveillance systems transmit raw video footage to a central server or cloud for processing. This can consume significant bandwidth, especially with high-resolution cameras. Edge computing reduces this burden by processing data locally and only transmitting relevant alerts or insights to the cloud. This frees up valuable bandwidth for other critical business operations.
Privacy advantages. In some cases, concerns may exist regarding the transmission of sensitive video data to the cloud. Edge computing allows for local processing of video data, potentially addressing privacy concerns for businesses operating in industries with stricter data regulations.

To take advantage of edge computing, it’s important to evaluate surveillance platforms in terms of their computing footprint and flexibility. You’ll want to ensure that the service you choose has high-bandwidth locations close to your storefront where the data can be processed. Alternatively, if internet connectivity is lacking in your location, you’ll want to find a solution that can be processed using a local GPU server.

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7. Enhanced cybersecurity measures

With so much surveillance data being processed and stored in the cloud, cybersecurity has become a major concern. Just as you wouldn’t leave your in-store footage on a flash drive hanging in the break room, you’ll also want to ensure your surveillance partner prioritizes secure practices.

Regional compliance standards and regulations will influence what cybersecurity measures are required for your business. But it often comes down to keeping your customers’ personal identifiable information (PII) safe.

To this end, businesses deploying video surveillance solutions should consider what data is shared where. It’s also a good idea to validate that your video surveillance partner understands the laws and regulations in your specific region, as well as your business model.

Transparency to end users is also key. Any company using video surveillance should be frank with customers. All you need for this is appropriate signage indicating that cameras are in use.

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8. Emerging surveillance applications

While we typically think of surveillance in terms of loss prevention and security, new applications pop up each day. Employee onboarding and training, operational efficiency improvements, and performance recognition programs are all being driven by intelligent video-based surveillance solutions.

In 2024, surveillance is expanding beyond the original aim of catching people red-handed. But to take advantage of these supplementary benefits, businesses must partner with surveillance service providers that are adapting their platform to other use cases.

Here are some of the surveillance applications that businesses use today:

Loss prevention: Tracking theft and other preventable losses and then using AI-powered analytics to identify patterns associated with this fraudulent activity to implement preventative measures.
Revenue optimization: Assessing factors that impact revenue streams, such as drive-thru wait times or order accuracy, and making improvements based on the data.
Operating efficiencies: Gaining full visibility into inventory management and food spoilage as a way to track inventory levels, monitor food storage, and minimize waste.
Employee empowerment: Using video-based data to recognize top performers, provide constructive feedback to teams, and develop training programs for new hires.

As more businesses implement intelligent surveillance solutions, this list will only expand. Likewise, different use cases will emerge for individual industries, which brings us to the next trend.

9.Industry-specific surveillance solutions

Different businesses have different business challenges, revenue opportunities, and operation procedures. As such, today’s surveillance platforms are niching down on specific industries to deliver more value than a one-size-fits-all solution can provide.

Businesses can and should demand this level of specificity from their surveillance partners, which requires three things:

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Industry-specific solutions. Make sure that the service you choose works for your business by looking for business intelligence solutions tailored to your unique industry. DTiQ, for example, specializes in quick-service restaurants, convenience stores, and retail stores — offering unique capabilities for each.
Domain expertise. Surveillance systems are only as knowledgeable as the people operating them. Find out if your surveillance partner is staffed by call center employees or former business operators in your industry.
White glove approach. Surveillance technology is great. But without the ongoing partnership required to make the most out of your video monitoring solution, it’s impossible to get the full benefit.

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10. White glove approach

Surveillance technology has come a long way, evolving from clunky CCTV systems to intelligent video solutions with real-time insights and advanced analytics. While these advancements offer significant benefits, businesses are still challenged to maximize the value they get from their surveillance systems.

This is why the concept of a “white-glove” approach to surveillance technology has been picking up traction. It goes beyond simply offering the technology itself and focuses on providing a comprehensive, high-touch service experience.

Today’s businesses are gravitating towards more hands-on providers due to the need for:

Ongoing support. The best surveillance solutions aren’t static. A white-glove provider offers ongoing support to ensure your system remains optimized for your needs. This may include regular consultations, data analysis assistance, and system maintenance.
Seamless integration. Dedicated customer success resources help ensure a smooth integration of the surveillance system into your existing infrastructure. This includes not only technical aspects but also training your staff on how to best leverage the system’s capabilities.
Proactive management. In 2024, surveillance should go beyond reactive responses. This requires finding a provider that proactively monitors your system, identifies potential issues, and suggests improvements based on data insights.

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Conclusion

Video surveillance has undergone a remarkable transformation, shedding its clunky past to become a powerful tool driven by AI, cloud computing, and advanced analytics. But maximizing the value of a surveillance system requires more than just tech.

It’s important to find a surveillance platform that’s taking advantage of industry advancements and adapting to your unique business model. This requires both the technological prowess to frequently release updates and the human-driven approach necessary to truly partner with customers.

Imagine a future where surveillance seamlessly integrates with your existing infrastructure, providing actionable insights that drive operational efficiency, improve revenue streams, and drive employee retention. This future is closer than you think, and it’s being shaped by businesses that embrace a partnership-driven approach to video surveillance.

If you’re looking for a surveillance partner that can evolve alongside your business, while offering the expertise required to make sense of all the data, look no further than DTiQ.

‍See the DTiQ platform in action by booking a demo today.

An Understanding of the Specialty Retail Industry: Market Trends, Technology, and Solutions

DTIQ on March 14, 2024

Competition is steep in the retail world, no matter which sector the business operates in. The specialty retail industry was born out of this high level of competition, giving businesses the chance to further differentiate themselves by specializing in certain products and services. For example, consumers needing clothing may choose to visit Pacsun, while those looking for a new pair of shoes may choose Foot Locker.

Today, understanding market trends and technology advancements can make all the difference for a specialty retail store’s bottom line. Learn more about market trends, technologies, and solutions tailored for businesses in the specialty retail industry.

Current State of the Specialty Retail Industry

In the United States, the specialty retail market size has grown by 12% between 2022 and 2023, with earnings projected to increase by 12% per year. Globally, the market is likely to reach $42725.74 billion by 2031. Industry analysis indicates that a significant portion of this growth can be credited to the change in consumer habits during the COVID-19 pandemic.

Niche markets are the target of specialty retail businesses. This translates to countless retail establishments that offer specially curated products and services. These businesses often employ staff with extensive product and service knowledge, making specialty retailers a go-to destination when specific consumer needs arise.

Key players in the specialty retail industry include:

Adidas
Best Buy
CVS Health
Express Scripts
Fast Retailing
GAP
H&M
Home Depot

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‍Business Intelligence for Specialty Retailers

Specialty retailers can shift the way they monitor their business with the assistance of DTiQ. Providing 24/7 customer support, DTiQ’s business intelligence platform and services can all be accessed from an integrated mobile app, making it possible to monitor operations from anywhere. DTiQ specializes in loss prevention solutions, giving businesses the ability to:

Access intelligent video systems and powerful analytics
Detect suspicious activity
Identify staff training needs
Prevent theft

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‍Emerging Market Trends in the Specialty Retail Industry

Specialty retail trends are pointing toward continued industry growth, though investors fear that the rate of progress is historically lower than in previous years. That’s why specialty retailers, from wholesalers and distributors to brick-and-mortar and online-only stores, need customized plans for their business. Implementing these plans can help them weather industry ups and downs while improving their operational infrastructure and efficiency.

However, there are so many different trends beyond growth and loss prevention to keep an eye on to fully understand the specialty retail space.

Luckily, you don’t need to spend hours digging to find all of them — we rounded up the top trends to keep an eye on below.

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‍Technology Innovations Transforming Specialty Retail

If they aren’t already, specialty retailers must utilize data and technology to keep up with the transformational innovations hitting the industry. This is crucial to have an understanding of the following.

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Enhancing In-Store Experiences with Technology

Specialty retailers that add additional techniques and strategies in-store and technologies can make for an unforgettable guest experience. Some ideas include:

Interactive displays
Augmented reality experiences
Mobile payment options
Self-checkout systems
Personalized offers

Outside of technology there are other trends that you should consider when operating specialty retail stores and chains.

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‍Steady Overall Growth

Given the current specialty retail market size, data suggests steadfast growth for the industry as a whole. Earnings for specialty retailers in the U.S. have increased by 25% per year over the last three years, with an 8% per year growth in revenue over the same timeframe. Additional boosts are anticipated from changing consumer behavior and greater disposable income. ‍‍

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‍Shifting Demographics

Consumer profiles are always changing, and today’s landscape looks even more promising for the specialty retail industry. For instance, credit availability is more widespread than ever before, enabling virtually any income level to qualify for a store card. Urbanization is also increasing at a faster rate during the COVID-19 recovery period when many are prioritizing relocating back into crowded metro areas.

The evolving consumer landscape presents both challenges and opportunities for specialty retailers. Adapting to changes in credit accessibility, strategically locating stores in urban areas, and enhancing online offerings can help specialty retailers align with shifting consumer profiles and capitalize on the promising trends in the industry. ‍

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U.S. Competition with International Brands

The specialty retail market in the U.S. is not only competitive among American-owned and -operated businesses, but international brands, as well. Asian-Pacific countries like India and China are prime examples of the international competition faced by American retailers today.

Specialty retailers must remain mindful of this international competition as they strategize ways to maintain their competitive edge. To effectively tackle the challenge of potentially cheaper alternatives for buyers, specialty retailers should consider the following strategies: ‍

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Embrace Innovation and Differentiation

Innovate your product offerings and in-store experiences to stand out in the crowded marketplace. Differentiating yourself through unique products, exclusive collaborations, or cutting-edge technology can justify higher price points and attract discerning customers. ‍

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Enhance Customer Engagement

Build strong relationships with your customers by offering exceptional customer service and personalized experiences. Engage with your target audience through social media, loyalty programs, and feedback mechanisms to create a loyal customer base that values your brand beyond price considerations. ‍‍

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‍Optimize Supply Chain and Inventory Management

Streamline your supply chain operations to reduce costs and improve efficiency. Implement advanced inventory management systems to minimize overstock and stockout situations, ensuring that your product offerings are always available and competitively priced.

By implementing these strategies, specialty retailers can not only compete effectively against cheaper alternatives but also thrive in a global marketplace where differentiation, customer engagement, and operational excellence are key factors for success. ‍

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Increased Demand in Certain Product Categories

As environmentally friendly technology evolves, the demand for electric motorcycles has been increasing. Additionally, bicycles are also spiking in demand, especially in countries that are improving infrastructure (i.e. repaired city streets with new bike paths). ‍

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Investments in Research, Development, and Technology

Specialty retailers are realizing the potential of investing in market research and development (R&D), gaining insights into opportunities for market share growth. Businesses are also leveraging omnichannel retail technological advancements and specialty retail solutions to keep up with the always-changing landscape. ‍

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Data Analytics and Personalization

Utilizing data to personalize customer experiences is the key to staying competitive in the modern specialty retail industry. By collecting statistics about consumer behavior and preferences, businesses can implement targeted marketing and recommendation systems. Tactics like these are used to make consumers feel seen and heard, ultimately connecting them with the products or services they seek. ‍

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Supply Chain Solutions

The last thing any retailer wants is to run into supply chain issues when demand is at its peak. There are several solutions available to help businesses with supply chain initiatives, such as:

Streamlining supply chain processes for improved efficiency
Warehouse management and inventory optimization
Adopting sustainable practices in the supply chain ‍

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‍Inventory Management and Forecasting

Businesses should develop best practices for managing inventory in specialty retail. Implementing demand forecasting models, as well as strategies for reducing stockouts and overstock situations, only helps to safeguard the retailer against unnecessary losses. ‍

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Customer Engagement and Loyalty Programs

Outlasting the specialty retail competition comes down to building strong customer relationships. Companies should consider designing effective loyalty programs and rewards to encourage repeat business. Retailers should also find a means to collect customer feedback and utilize the insights for continuous improvement. ‍

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Cybersecurity and Data Privacy

The threat of cybersecurity attacks is all too real in today’s online marketplace. Specialty retailers must address any challenges they have with data security, striving to protect the sensitive information of both the organization and their valued consumers. For example, implementing secure payment processing systems can keep credit card information out of the wrong hands.

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‍Sustainable Practices

The sustainability movement is here to stay, so specialty retailers need to figure out how to harness its power. Today’s consumers are more likely to seek out retailers with sustainable, eco-friendly practices and sourcing. Aside from putting sustainability into practice, all initiatives should be clearly communicated and included in marketing plans.

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‍Omnichannel Retailing in the Specialty Retail Industry

The concept of omnichannel retailing is not new, but it holds more significance in today’s specialty stores industry than ever before. This approach involves selling goods and services in more than one place. For example, a brand may have multiple department stores, list items for sale on its website, or make transactions through social media pages. Some other examples of omnichannel retailing include:

Unified Shopping Cart: Allow customers to add items to their shopping cart regardless of the channel (online, mobile app, or in-store) and access it from any platform.
Buy Online, Pick Up In-Store: Enable customers to buy products online and pick them up at a physical store, promoting convenience and reducing shipping costs.
Ship-from-Store: Use store locations as fulfillment centers to expedite online orders, particularly for products that may not be available in a centralized warehouse.
Mobile Apps: Develop a feature-rich mobile app that provides a seamless shopping experience, with personalized recommendations, easy mobile payments, and location-based services.
Subscription Services: Offer subscription-based models where customers can receive products on a regular basis, promoting customer loyalty.

No matter which omnichannel retail approach is taken, it’s crucial to provide consumers with a seamless shopping experience across all channels. For each physical or digital touchpoint, retailers must engage consumers in a consistent, coordinated manner. Doing so can lead to increased conversions, improved brand loyalty, lower cart abandonment and return rates, and other benefits.

To develop an effective strategy for integrating online and physical stores, it all begins with data from every channel. Businesses need to find out everything from consumer preferences and demands to industry trends, providing the insights to make the best operational decisions possible. For retailers that don’t know where to start, outsourcing omnichannel management or investing in a trusted solution can prove to be wise options. ‍

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Conclusion: Specialty Retail Industry

As we conclude our exploration of the Specialty Retail Industry’s evolving landscape, it’s evident that staying ahead of market trends and leveraging technology is essential for success. Specialty retailers are facing unprecedented challenges and opportunities, from shifting consumer preferences and increased competition to the transformative power of technology.

To witness firsthand how DTiQ’s cutting-edge solutions can revolutionize your specialty retail operations, we invite you to take the next step. Book a demo with us today and embark on a journey toward operational excellence. Our experts are eager to showcase how our technology can transform your business.

Ready to unlock the full potential of your specialty retail venture? Contact Us now to discuss your specific needs, challenges, and aspirations. Together, we can create a roadmap to success in this exciting and ever-changing industry.

The Growth and Evolution of the QSR Industry

DTIQ on March 8, 2024

In this post-pandemic world, many people purchase and consume fast food at higher rates than ever before. As a result, the quick-service restaurant (QSR) industry is experiencing robust expansion everywhere, from Europe to Australia, North America, and beyond.

This market report will explain how the QSR industry has grown and evolved over the last century, what the market overview looks like today, and where this industry is heading.

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Where is the QSR industry?

Before diving into the What are QSR restaurants doing to drive growth? Many are investing in innovation and creating new trends in marketing, customer experience, and even business operations.

Technology is essential for QSRs who wish to ride the growth wave. Some trends to watch out for include: ‍‍

‍Mobile Ordering Apps

Mobile app ordering and third-party delivery services enable new levels of convenience

Restaurant Automation

A.I. ordering systems may become the norm, with predictive suggestions based on a customer’s past ordering history

Drive-Thru Tech

License plate capture systems can identify customers and match cars to meal preferences, while digital signage can increase the speed of service and customer satisfaction

Business Intelligence

Integrated systems will pair video monitoring with in-depth analytics to aid in loss prevention, uncover bottlenecks, and improve the overall customer experience

This new technology will deliver the convenience and speed of service your customers expect. ‍

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Understanding Quick-Service Restaurants

What are QSR restaurants? Simply put, a quick-service restaurant serves a well-defined menu of food items that require minimal preparation and can be delivered to the customer in minutes.

Many people refer to quick-service restaurants as “fast food,” but categorizing restaurants isn’t an exact science. In some contexts, fast-casual restaurants like Starbucks and Panera Bread are also categorized as fast-food chains. Others believe the food must be quick and low-priced to be considered fast food. Below are the main types of QSRs:

Specialty: Offers a distinct variety of cuisine, such as Mexican (think Taco Bell), fried chicken, burgers, sandwiches, or donuts
Takeout/Delivery: With no tables or chairs for customers to dine in, restaurants offer a pickup counter or home delivery service
Eat-In/Drive-Thru: Many QSRs follow this model, providing tables and chairs to dine inside and at least one drive-thru lane to order and pick up food without going inside ‍

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‍Different Types of QSR

Determining which QSR is the world’s most popular depends on your methodology. While Subway is the world’s largest restaurant chain, McDonald’s Corporation is the key player, with the largest market share of 43.8%.

The quick-service restaurant industry is a competitive landscape that includes many different restaurant concepts and service types The diversity of concepts in the QSR space has played a significant role in the industry’s evolution and growth. ‍

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The Evolution of the QSR Industry

Overall, the outlook for the QSR industry is bright. China and the rest of Asia Pacific are expected to grow extremely fast, but North America will likely maintain its dominance.

Regarding the QSR industry forecast, global quick-service restaurants have a projected CAGR of 9.21% between 2022 and 2027.

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‍Statistics on Quick-Service Restaurants in the U.S.

Business owners need to know that:

Americans are spending 10% of their annual income on fast food
People around the world increased their fast food consumption by 2.2% year over year
Mobile app and online orders are up by 12% on weekdays despite foot traffic being down

Understanding these facts can help you see why the sector is constantly expanding and how you can get in on the QSR industry growth. ‍

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The Future Growth of the QSR Industry

Quick-service restaurants have forever altered how the global population uses their time, money, and calories. The sector has expanded rapidly, and industry analysis indicates that QSR industry growth will only increase as convenience becomes more of a daily priority. Here’s a glimpse into how the QSR sector will meet that expectation with projected growth over the next few years. ‍

What Is the Growth Rate of Quick-Service Restaurants?

According to (CMI), the U.S. quick-service sector will grow at an annual rate of 5.6% between 2023 and 2030, which means adding over 2,000 restaurants each year. ‍

What Is the Market Sizing for QSR?

The United States’ current QSR market size is USD 293.8 billion. Industry researchers believe it may be valued at $454.3 billion by 2030. ‍

How Big Is the QSR Industry in the U.S.?

The U.S. boasts one of the world’s largest QSR markets. The country has 201,865 quick-service restaurants (up nearly 1% in the first quarter of 2023), and 37% of Americans consume fast food daily.‍

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QSR Global Market Growth

As reviewed above, there are a ton of numbers that show how the QSR market continues to boom.

But what does that look like across the globe?

Take a look at how market segmentation affects these numbers and how the QSR industry is doing worldwide.

The major markets for quick-service restaurants are:

North America
Europe
Australia
Asia Pacific
Latin America
The Middle East and Africa

Although fast-service restaurants exist in other markets, these regions have the lion’s share of the global QSR market. ‍

North America

The North American quick-service industry has and will continue to dominate all global regions. The market drivers of this growth include expanding cuisine choices, busy schedules, and an increase in the number of available restaurants. ‍

United States

Consulting firm CMI’s research report estimated that the quick-service market size in the United States will grow at a rate of 5.6% over the next seven years. Urbanized culture and prolonged work schedules leave little time for preparing food at home, contributing to more spending at QSRs. ‍

Canada

Canada’s quick-service market is expected to expand from USD 31.8 billion in 2021 to USD 41.9 billion by 2027, with a CAGR of 4.7%.

Canada’s QSR market growth is fueled by the rise in female employment, increased demand for flavorful plant-based food, tech-savvy ordering practices, and greater exposure to international cuisine options through home delivery and other services. ‍

Mexico

With QSR being Mexico’s second-largest channel in the country’s food service profit sector, the current QSR market size is estimated at USD 10.9 billion, with a steady 3% CAGR. Online sales and home delivery are driving the growth of Mexico’s QSR industry. ‍

Europe

Europe’s current QSR market size is USD 48.9 billion and is expected to grow to 192.4 billion by 2030, with an estimated CAGR of 3.7%. Both international and domestic chains claim significant market share, but new products are expected to drive growth. ‍

Germany

Researchers estimate that the German QSR market will return to pre-pandemic levels by the end of 2024, barring any issues with inflation, supply chains, or consumer sentiment. The QSR market size is EUR 15.6 billion, with an expected CAGR of 3.83%.

France

France’s large urban population is pressed for time and needs quick options. For this reason, the country’s overall foodservice market will likely grow by 2%, with quick-service restaurants seeing a notable increase in demand.

Italy

Italy’s current QSR sector is highly fragmented due to the presence of many small players. Although growth will likely be moderate, with a CAGR of 1.24% over the next five years, the industry will continue to expand with more brand franchises, a focus on healthy lifestyles, and sizable investments in digital marketing.

Australia

The current QSR market in Australia is USD 21 billion. While experts expect well-established brands to expand, the market is only slated to grow by 1% per year over the next five years. Shifting consumer sentiment and increased competition from supermarkets is impacting growth in this sector. ‍

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QSR Industry Technology and Solutions with DTiQ

Having been in business for over two decades, DTiQ has seen the evolution of QSRs firsthand and has played a pivotal role in equipping them with state-of-the-art video surveillance and cloud-based business analytics.

Our products and services allow business owners to meet shifting customer demands and create an unmatched restaurant experience. Book a demo today to learn more about how we can help business owners take advantage of the QSR sector’s rapid expansion both now and into the future.

Scaling your video surveillance and loss prevention program for C-stores

DTIQ on March 1, 2024

C-stores are truly a cornerstone of America — after all, nearly 100M Americans are shopping at a convenience store each day.

And with that level of foot traffic, it’s no wonder that loss prevention and keeping an eye on your store operations is a top concern. After all, you need to keep your staff feeling safe, have footage on hand in case of emergency, a way to review your processes and procedures, keep an eye on theft and fraud… the list goes on.

Whether you don’t have a surveillance system in place or recognize that you need to expand your current surveillance efforts, we have you covered.

This article will go over signs you need to expand your video surveillance and loss prevention for your C-store and what to look for when expanding.

You can download our free C-store guide below:

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What is DTiQ?

DTiQ is a pioneering force in intelligent video-based surveillance solutions, redefining how businesses monitor and optimize their operations. With over 25 years of rich history, DTiQ has become an industry leader in providing cutting-edge technology for loss prevention, security, and operational efficiency.

25+ years of experience
3M+ SmartAudit™ reports conducted
45K+ active locations globally
190K+ cameras deployed
800+ sites using AI and computer vision for inside speed of service
30+ different POS partnerships

Learn more about how DTiQ helps scale your video surveillance and loss prevention for C-stores here.

Do I need to expand my C-store video surveillance and loss prevention?

So, you may be asking yourself if you need to expand your video surveillance and loss prevention efforts at your C-store.

The first hint that you need to do this is that you’re asking yourself the question in the first place. If you’re questioning your current C-store video surveillance and loss prevention efforts, it’s a sign something might be missing from your current experience.

But there are some questions you can ask yourself to better determine if you need to make a chance. Ask yourself:

Am I struggling with loss prevention at my C-store?
How am I auditing or looking over store performance?
Are you regularly reviewing footage?
If so, is it easy to review the footage or is it a process?
Can you review your store performance?
How easy is it to access video from anywhere?
Do I have full visibility of my operations (including car wash, exterior gas pumps, exterior of the C-store, etc.)?

If you want to check out all the questions you can ask when looking to expand your surveillance stack, as well as a full guide on video surveillance technology you can see here.

360iQ is a consistent system. We have it in every single one of our stores, which allows us to learn one system instead of 3 or 4 different types. With the 360iQ app, we can virtually check our cameras from anywhere we are.

-DTiQ C-store customer

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What to look for when expanding your C-store video surveillance and loss prevention program

Want to know what to look for if your answers are telling you that you need to upgrade? Of course, we have you covered there as well.

It can feel like a never-ending list of things to look for, so let’s keep it simple. Here are the top three areas to consider when looking at providers to help you expand your surveillance efforts.

1. Tailored security needs

You should not be investing in a system that you can’t tailor for your needs — that’s the short of it.

On the long side of this answer, the reality is that C-stores are going to have specific surveillance needs that may not apply to other industries. You need to be able to tailor your system to this.

You should look at two areas of your tailored solution: hardware and software.

Hardware: Ensure you can place the hardware (cameras) exactly where you want them. Consider that you need eyes on “high value” areas, like liquor, lottery tickets, cigarette and E-cig products, and more.
Software: You should be able to tailor your software. This can look like custom reports, tailored notifications, and more. Your software should work around you, not the other way around.

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2. Support when you need it

C-stores run at busy hours, most being open 24 hours a day, seven days a week. You need a team that has support available for you at the times you need it.

Make sure to ask any partners you are considering using to expand your C-store surveillance capabilities about their available support and the hours of operation. After all, there’s nothing worse than dealing with a middle-of-the-night issue and being sent to voicemail or asked to email during working hours.

DTiQ’s support is phenomenal. They’re very knowledgeable and friendly, and it feels like they’re part of our own team. We can call them at any point in time, and our field team never hesitates to contact DTiQ’s Customer Success team when support is needed, and they always get back quickly.

-DTiQ C-store customer

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3. Agile access

Some surveillance systems make pulling footage about as convenient as pulling teeth. They make it difficult to narrow down footage, pull files for police or other cases, and more.

Finding a provider that is agile in video and file access is key, especially in a space that can move so quickly and is also prone to risk like fraud and theft with the late hours. With easily accessible footage, you can act quickly when facing crime, robberies, and security threats.

4. BONUS: Moments to catch your staff winning

The right system can go beyond just catching bad staff behavior or having footage ready if a crime takes place. Pair your video cameras with intelligent video, and you unlock a ton of new opportunities to catch all the great moments as well.

Say you set up remote audits on your surveillance system and have your auditors flagging every time there are cash handling issues. As you see an improvement in this area, flagged by the audits, you have a golden moment to praise your team for the effort made to improve cash handing practices!

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FAQ: Your top questions, answered

Have some more questions? Check out our FAQ on upgrading your C-store video surveillance.

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Q: Why should I consider upgrading my convenience store surveillance system?

A: Upgrading your surveillance system enhances security measures, provides better video quality, and introduces advanced features like remote monitoring and analytics, ultimately ensuring a safer environment for your store.

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Q: How do I upgrade?

A: An upgrade can be of either your hardware or your software. It really depends what you’re looking for. New hardware can look like higher camera quality (and therefore higher image quality) or cameras with a wider range (like a 360 degree camera, or a wide lens camera which captures a larger frame). New software can make

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Q: If my budget is tight, should I look at new hardware or new software first when upgrading my system?

A: The right software can make your hardware go a lot further, and can be a lot more affordable than having to rip out a ton of hardware and install new equipment. With the right software, you can get way more from your current camera set up, including advanced analytics, intelligent video, audits, and more.

Q: What are the signs that indicate I need to upgrade my current surveillance system?

A: Signs include poor video quality, outdated technology, limited coverage, difficulty in accessing footage remotely, or a desire for additional security features that your current system lacks.

Q: How does upgrading improve security?

A: Upgrading allows for higher resolution cameras, wider coverage, and advanced analytics such as facial recognition, motion detection, and more, making it easier to identify and prevent security threats. An upgraded system provider also unlocks a whole new world of actionable insights and opportunities.

Q: Can I integrate the new surveillance system with other security systems in my store?

A: Yes, modern surveillance systems can be integrated with alarms, access control systems, and even your point of sale to get even more data. You can look at sales trends, loss, suspicious transactions, and more.

Q: Will upgrading be costly, and is it worth the investment?

A: While there’s an initial cost, the long-term benefits often outweigh it. Improved security, reduced theft, and potential insurance savings can make the investment worthwhile. If cost is a huge deterrent, then look at upgrading the software first and seeing what you can gain from your current set up.

Q: How does remote monitoring feature contribute to convenience?

A: Remote monitoring allows you to check the surveillance feed from anywhere using a computer or mobile device. This is particularly useful for store owners who are not always on-site.

Q: What advancements have been made in surveillance technology that I should be aware of?

A: Advancements include higher resolution cameras (4K and beyond), smart analytics, AI-based video processing, and cloud-based storage, providing more efficient and effective surveillance.

Q: Can I use my existing cameras with a new surveillance system?

A: In some cases, it may be possible to integrate existing cameras with a new system. However, upgrading to modern cameras is recommended for optimal performance and features. With DTiQ, for example, our system is camera agnostic. You can leverage existing cameras most of the time.

Q: How often should I update my surveillance system?

A: It depends on factors such as technological advancements, security needs changes, and the condition of your current system. A review every 3-5 years is a good starting point.

Q: Are there any regulatory considerations when upgrading my surveillance system?

A: Yes, be aware of local and national regulations regarding surveillance systems. Ensure compliance with privacy laws and any industry-specific regulations that may apply to your convenience store.

Expand your C-store surveillance operation with ease with DTiQ

Ready to expand your C-store video surveillance and loss preventions efforts? DTiQ can help. Book a demo or get in touch today!

See more about our C-store solutions here
Get in touch for a demo on how DTiQ can help your C-store here
Download our C-store guide for expanding surveillance here

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The drive-thru technology that will change the game for your QSR

DTIQ on February 28, 2024

Beep beep! – That’s the sound of an angry customer at your drive-thru who has been waiting far too long for their order and needs to get to work.

Vroooom! – There goes another car speeding past your establishment after seeing that the drive-thru line is way too backed up.

Cha-ching! – Woo! Hear that? Your establishment’s register is going off from making nonstop sales at a successful pace because you’ve enabled DTiQ drive-thru system and solutions to improve your speed of service and operations.

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Did you know?

Quick bite — According to a LinkedIn Business Research Report, the global quick service restaurant market size was valued at USD 7 billion in 2024 and is expected to expand at a CAGR of 8.78% during the forecast period, reaching USD 11,600 billion by 2027.

As restaurant drive-thrus rapidly rose in popularity throughout the pandemic at a rate of 30%, the lanes now account for over two-thirds of all fast-food purchases and up to 70% of QSRs’ revenue — that means 4.9 billion dollars in revenue is projected to come from drive-thrus in 2024.

When that much of your business comes from one area, there’s no room for getting orders wrong, slow service, theft, and many more unwanted contributing factors.

Both the pandemic and the desire for increasing productivity in today’s fast-paced world have dramatically impacted the way we do business — and customers are eating up opportunities where they can get their meals faster than this decade has ever seen before. ‍

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Key takeaways you will learn from this article:

How your business can profit by optimizing its drive-thru operations.
Imperative drive-thru technology that will contribute to a more successful establishment.
Using advanced analytics to improve QSR profit-generators such as customer experience and speed-of-service. ‍

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‍The importance of advanced drive-thru technology in the QSR industry

The hunger for increased productivity and the ability to multi-task has hit an all-time high — both for the customer AND the restaurant. Why not get many things done simultaneously and in less time? More transactions in less time equals greater total profits throughout the day. Better yet, more transactions in less time during your busiest hours and critical times equals even more total profits. And diners can get their food while not compromising speed, allowing them to continue with their day.

For a brief period, the drive-thru became the only way diners could get food from quick service restaurants. For many, the drive-thru habits of COVID remained, and the drive-thru continues to have huge momentum. Statistics show that 40% of customers choose the drive-thru every time they patronize a fast-food establishment.

As drive-thru lanes become busier, QSRs face increasing challenges, especially considering ongoing labor shortages in the food service industry. The National Restaurant Association reports a deficit of 500,000 jobs in the sector. Moreover, with labor costs comprising a significant portion, approximately 30%, and impending legislation like the California Minimum Wage Bill, the pressure mounts. But fear not, as the prominent trend of 2024 holds the solution.

Believe it or not, optimizing your restaurant’s drive-thru system is a form of loss prevention. By monitoring areas such as speed-of-service, waste, employee productivity, theft, and more, you can better understand where profits are tanking and how to improve them for future growth.

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‍Exploring DTiQ’s drive-thru solutions

DTiQ generates actionable insights from video footage and data tracking and provides a forward-moving approach to improve your operation and gain back lost profits.

Previously known as Summit Innovations, DTiQ’s drive-thru solutions provide a variety of products for restaurants such as drive-thru systems, drive-thru timers, and drive-thru headsets. Technology such as HME headsets and timers have been around for years, but DTiQ has mastered the art of incorporating drive-thru analytics and insights into this technology for an all-around more impactful and actionable solution for drive-thru restaurants to efficiently improve their operations.

As QSRs are looking to modernize and take advantage of AI and CV, DTiQ’s team of experts are making impactful efforts to replace this legacy technology with more innovative, digital-era matching tools. By incorporating both object recognition and re-ID, this establishes a comprehensive detection framework, guaranteeing a high level of precision in tracking customer journeys. This dual-method approach enhances the system’s accuracy and fortifies its reliability, making it adept at capturing and linking data across various scenarios, including waiting bays, curbside service, and order-ahead lanes.

‍The top profit-increasing drive-thru systems and tools: ‍

Drive-thru timers: A device used in restaurants and fast-food establishments to monitor the time it takes for customers to complete their orders (from the moment they enter the drive-thru lane) until they receive their food and drive away. Evidence-based trials typically show a speed-of-service gain of 20-40 seconds and more, along with the resulting increase in output. Those improvements mean more cars, more revenue, and an unbeatable return on investment. ‍

Drive-thru headsets: Achieving success in the drive-thru hinges on three critical factors: speed, precision, and delivering a welcoming guest experience that establishes repeat business. With our advanced headset technology, clear communication between customers and staff ensures orders are accurately heard the first time, saving valuable seconds typically lost to order clarifications.

While not legal in every state, DTiQ also has the ability to review audio for training. ‍

Drive-Thru Order Accuracy: Our Drive-Thru Order Accuracy solution streamlines operations in busy drive-thru environments. Utilizing cutting-edge technology, it optimizes order fulfillment for both single-lane and multi-lane setups, facilitating precise order matching through visual displays. Eliminating the need for order confirmations enhances customer satisfaction, developing loyalty and return visits. ‍

Speed of service audits: Integrating our industry-leading drive-thru timer with your headset and NVR offers comprehensive real-time insights into restaurant operations. This holistic view allows for monitoring speed of service, customer interactions, and associated CCTV and POS transactions from a single platform. Remote audits provide detailed scrutiny of various operational aspects, including loss prevention, drive-thru efficiency, queue management, and adherence to opening and closing procedures, among others. If it’s observable, it’s measurable.

At the end of the day, DTiQ has your drive-thru covered. Read more about DTiQ’s drive-thru solutions. ‍

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Enhancing operational efficiency and improving customer experience

This is simple math. It’s not rocket science.

This is where we can trace back to the opening of this article: “Vroom” –– cars speeding up past your drive-thru and not thinking twice about entering because there are too many cars in line, and customers don’t want to wait nor have the time to sit through a busy lane.

‍Intouch Insight states that “we’ve seen timeliness improve since 2022. The total time from when our shoppers entered the drive-thru line until they exited averaged 5m 43s across all brands included in this year’s study — 29 seconds less than last year. This improvement was mostly due to decreased wait time, which dropped by an average of 25 seconds. Service time, the time it takes for shoppers to place their order until they exit the drive-thru with their food, only improved by 4 seconds. This presents an opportunity for brands who can find additional efficiencies to really stand out from the competition.”

For example, let’s say there are five cars in line at your QSR drive-thru. Now imagine that it gets reduced to one to two cars because your employees are beating the clock with drive-thru timers and easily communicating and multitasking with orders using their headsets. Not only does that bring in more hungry customers (because they can see there is little-to-no wait), but it also created loyal customers who appreciate speed of service and customer experience when entering your establishment’s drive-thru.

Now, here’s how an operation would lose returning customers –– according to a study by Intouch Insight, the average drive-thru accuracy score in 2023 was 86%. This means more than one in 10 customer orders were incorrect… A family’s favorite drive-thru chain may differ if their overall experience isn’t satisfactory, and you wouldn’t want to risk losing your customers due to the lack of a functional drive-thru system. ‍

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Future trends, innovations, and partnering with DTiQ

“With the ever-increasing demand for quick service and convenient food options, drive-thru efficiency and speed of service have emerged as crucial factors in maintaining customer satisfaction and profitability. Quick-service brands can do more with less by implementing new infrastructure and technology to improve throughput with quicker exchanges and reduced wait times.” – QSR magazine

You are thinking correctly. Investing in drive-thru systems for restaurants IS an investment — but a good one that will generate smart returns and revenue. ROI is what we preach at DTiQ, ensuring you that with the right technology and solutions for your operation, you can efficiently gain more profits than what you put in. Additionally, catch any cases of lost profit such as employee theft, fraud, productivity, waste, and incident-based loss. ‍

DTiQ’s drive-thru success by the numbers – we are proud to have supported drive-thru establishments around the world, helping them generate more cars, more meals, and more profits:

$24,000 incremental revenue
23% increase in order accuracy
4% more cars through the drive-thru in peak hours

Your drive-thru competitive edge and customer experience pioneer is here and is waiting for support with advanced drive-thru systems and technology.

Drive-thru restaurants need to stay ahead of the game in this competitive space where customer expectations continue to climb.

DTiQ is the helping hand for providing drive-thru solutions that boost your profits and enhance your operation. Book a quick demo with us to learn more about how you can take your drive-thru restaurant to the next level.

Switching video surveillance systems: when is it time?

DTIQ on February 16, 2024

Imagine if you never made changes in your business over, say, the last five years.

Maybe this looks like not accepting mobile payments that you can today, potentially alienating buyers who come in. Or you’re unable to upgrade your drive-thru to a dual-lane system, sending a ton of customers to your competitor whose lines look half as long. The list could go on.

Technology is changing so quickly for businesses that you’re doing yourself — and your business — a disservice by not regularly evaluating what changes you can make to improve operations.

This same idea goes for your video surveillance system. It can be easy to avoid making the switch. “It’s going to be a lot of work,” you think, and continue to accept what you have. But with the advancements that video surveillance has seen over the last decade, not upgrading is a complete disservice.

Let’s look at the evolution within the video surveillance world over the last ten years, and the signs to keep an eye for that are telling you it’s time to upgrade.

The Evolution of Video Surveillance

Over the past five decades, video surveillance has experienced a profound evolution. It began with analog systems and has evolved to the digital technology we see today, offering higher image quality and internet connectivity for remote access.

High-definition cameras have also significantly improved image clarity and flexibility, while video analytics powered by artificial intelligence have enabled automated event detection. Cloud-based storage solutions have also simplified data management for business owners, and integration with the Internet of Things (IoT) has made surveillance more interconnected. This transformation has not only enhanced security but also expanded the applications of video surveillance across various sectors, with ongoing advancements promising even more sophisticated solutions in the future.

“During the past 20 years of my career, video technology has evolved significantly, revolutionizing various industries and transforming the way we communicate, entertain, and work. The quality has improved, video is accessible right on mobile devices, insights are delivered from video right to business owners, and so much more. The way we use video was unimaginable in the early 2000s.”

Mark Mullane, Senior Customer Success Manager at DTiQ

You may feel your cameras are working “well enough” for now, but you may be missing out. Here are 8 signs that it might be time to upgrade your video surveillance system — and what you’re missing out on by not.

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1. Outdated Technology

The general rule of thumb is that you want to upgrade technology every 3-5 years on average. This keeps you on top of the technological trends while not costing you an arm and a leg to upgrade every time the latest and greatest comes out.

Video technology doesn’t have to be updated every three to five years, especially if you find a provider that will grow and update with you. However, if your current provider’s technology is outdated and no longer meets your security needs or offers advanced features, it might be time to consider a switch to a provider with more modern and capable systems.

So how do you know if the updated technology requires a switch? You can look at this in a two-fold approach — the hardware and the software.

Hardware

You’ve seen it in the media time and time again. Detectives or police looking at footage and it’s so grainy that there isn’t a single detail that you can make out.

While running your business may not make the footage in a cop show, it’s the same idea. You faced an incident of theft and are trying to find the footage, but you can’t make anything out of the images. How much good is that going to do for you?

New hardware also allows you to do more with less. For example, newer 360-degree cameras can cover the same amount of area that a standard four cameras can cover, and integrated servers allow for file sharing instead of having to retrieve footage locally during each incident. A little goes a long way when you’re using the correct hardware!

Software

With the right software, you don’t have to upgrade your actual physical cameras as often. This can be a huge win.

When you have a camera system that leverages software within your cameras, you can gain a lot more from footage. Some solutions can pair your video with your POS data, letting you see exact transactions as an overlay within your video. Imagine how much easier it will be tracking an order gone wrong with something like that!

You also typically just need to hit “update” to get the most from solutions that are advancing with your updated video surveillance improves. No need to replace cameras as often when your solution offers upgrades that are done right on the platform.

2. Limited Integrations

No matter your industry, chances are you have a booming tech stack. Imagine how much better your video surveillance system can run if it’s able to integrate with those other parts of your businesses!

Integrations can be the difference between your video surveillance system being just a video recorder and it being a fountain of actionable insights. When your video surveillance system integrates with your point of sale, for example, you can pair POS data directly with video footage. It’s a game changer!

And some surveillance solutions can be even more detailed. Fully customizable suites of reporting can help you see the insights you directly need by location, giving you actionable insights immediately.

If your current system doesn’t integrate well with other security or management systems you use, you might be missing out on efficiency and effectiveness gains that could be achieved through better integration.

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3. Outdated User Interface

Everybody knows how easy it can be to pick up an iPhone and figure out how to use it. That all boils down to a solid user interface, something intuitive that is easy for just about anybody to use.

That level of usability is becoming the expectation across all technology, and your video surveillance system is no exception. It’s time to consider switching your provider if you find yourself pulling out the user manual every time you need to look footage up.

The user interface also goes far beyond the footage. Nowadays, everything is on your phone (seriously, what isn’t?). Having a mobile app that pairs with your video surveillance is a win, but having one that’s also easy to use is just golden. With an easy-to-use mobile app, you can check on your stores from literally anywhere in the world.

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4. Lack of Storage Options

Your video surveillance footage is only as useful as it is accessible. Imagine you spend tens of thousands upgrading your system and getting the best cameras, only for the footage to disappear after a week. It would be useless.

You may need a new video surveillance system if your current system either has no storage options or super minimal storage capacity. You need to be able to keep your footage safe — at least footage that captures an incident.

A ton of payouts from injury happen because the business doesn’t have footage to prove otherwise. Say the average statute of limitations to sue is within two years, you need footage stored at least until then. Storage is key to keeping and using your video surveillance system to the most of its ability.

Pro tip: Review the statute of limitations for the states you are operating in and ensure you are keeping clips for that time. This can vary between states, so make sure you know exactly what the standards are in the states you’re operating in. Don’t bank on it being something you know from somewhere else — it can be a costly assumption.

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5. Lack of Actionable Insights

A business owner could spend 24 hours a day watching video cameras, but it can be hard to decide what to do with said footage. And if you’re seeing things happen on the cameras with no idea how to action and improve them, your cameras are missing the mark.

A strong video surveillance provider can pull actionable insights. This can be done in the form of a dashboard, giving you insights into the speed of service, hourly performance, and so much more. And when you measure, you can improve.

Some providers can create audits of each location, providing actionable insights immediately for owners. The audits can serve as your 24/7365 unannounced visit, focused only on the areas of your business you need to focus on at each location. From there, you receive the overviews right to your mobile application of each location’s performance without ever needing to leave your desk.

Finding areas to improve on getting sent directly to you? It doesn’t get much easier than that.

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6. Frequent Downtime

Given that your video surveillance system runs on the power of a building, it’s impossible to have a system that’s 100% on at all given times. After all, things like power outs happen!

However, you should have a system that is generally up-and-running on all cylinders.

If you find that you’re often facing technical issues that cause your video surveillance system to frequently experience downtime and impact its functionality, this could be a sign that your current provider’s reliability is questionable.

Pro tip: While no provider can guarantee your cameras are online 100% of the time, you should look for a provider that can let you know when the downtime does occur. Certain providers will let you know that there’s an issue with your video surveillance system oftentimes before you even realize there’s an issue. You may not have flawless on-time, but you should expect 100% communication from your provider!

“With DTiQ, the greatest asset they provide is their team working alongside us, not for us, as if they were part of our organization. When an issue arises at a site, I do not have to hunt down the correct person to assist as there is already likely an email in my inbox notifying me of the issue and the next steps for resolution. The hands-off customer experience allows for my time to be focused on other priorities while I can feel comfortable our camera and monitoring needs are being taken care of by a dedicated team with a simple call or email.”

Kyle Granskog, IT System Administrator, Five Guys

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7. Limited Scalability

The goal is always to grow your business — after all, who gets into this world to stay stagnant?

This means you want a system that can grow with you. This can look like a video surveillance system that lets you see numerous locations on one screen at any given time, or a solution that can be started up quickly at new locations.

If every time you open a new location it takes 6-8 months to get your video surveillance system up and running, it’s probably not a very scalable partner. And if they’re lacking a way to review footage across locations at ease, you’re going to waste a lot of time trying to do so.

If scalability is your issue, it might be time to switch to a provider that offers better scalability options.

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8. Lack of Support

You’re a franchise owner, or a business owner, or a location manager — or maybe all the above. You don’t have the capacity to add “video surveillance support rep” with all the hats you’re wearing.

And truthfully, you shouldn’t have to.

A good surveillance provider will make it easy for you to access support, 24 hours a day, seven days a week, 365 days of the year. After all, if you’re working then your cameras should also be working.

The big struggle is that no video surveillance solution will admit up front that they aren’t offering support — you typically find out when you need somebody. So what are the red flags to look for when it comes to a lack of support? When shopping, keep your eyes open for:

The company doesn’t have an in-house customer success team
The company isn’t available 24/7/365
Reviews call out the fact their customer success team is unresponsive. Ask other industry experts in your network!

A winning customer success team is like hiring your own winning staff.

What Should You Ask When Evaluating Video Surveillance Systems?

Do the signs have you questioning your surveillance system? Ready to shop around but not sure what to ask?

Here are the top 5 questions you should ask different providers you are evaluating:

How long does it take to get the new system set up?
Does the new system require all new cameras?
Are you able to help me make a seamless switch from [current provider]?
What is the cost of switching?
Do you have other customers who can share what their experience working with you has been like? Can I talk to a few of them?

Prepare to Get Shopping for Your New Video Surveillance System

Armed with the signs it’s time to switch and the questions you need to ask, you’re ready to upgrade with ease!

An upgrade of your video surveillance system can unlock new levels of operational excellence, loss prevention, guest experience, and so much more. And while the initial shopping and upgrade may seem daunting, it’ll all be worth it in the long run.

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Need help evaluating your business’ video surveillance needs? We’re here to help. Contact us or book a demo today to see what DTiQ can do for your business.

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The complete guide on commercial security camera systems – 2024

DTIQ on February 14, 2024

Opening a new business for the first time or expanding an existing operation is costly. There are a lot of upfront costs that are a part of it. You want to ensure that every dollar you’re putting into these new items (like your decor, POS, video surveillance, and more) is a dollar well spent — which is why it’s key to understand your entire commercial security camera system beyond just the hardware.

After all, a full understanding will allow you to get a system that can have the most impact on your business, ensuring the most bang for your buck.

This guide is the last guide you’ll need to understand everything around commercial security camera systems.

Psst, are you ready to shop now? Click here to get in touch with DTiQ and learn more about our tailored loss prevention and video surveillance solutions for restaurants, retailers, and C-stores.

What is a commercial security camera system?

For the sake of this guide, it’s important to have a standard definition of commercial security camera systems.

When we talk about the commercial security camera system, we are referring to the entire video security ecosystem. This includes hardware (your physical cameras, the POS hardware, etc.) and the software (the program that you are running on the hardware to get the most from your video surveillance system).

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What questions should you be asking when shopping for a commercial security camera system?

For those already shopping, let’s jump into one of the most important parts of this guide: the questions you need to ask providers when shopping for a commercial security camera system.

Just like nearly everything nowadays, you have options. You don’t want to purchase the first camera system and hope for the best. You need to compare prices, talk to providers, and see who can meet your needs.

To best compare, here are some of the key questions you should be asking and why (plus, a bonus 12 questions in the free checklist — no email required!).

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Questions about experience and reputation

How long has the company been in business?
Do you have any current customers I can talk with about their experience with you?
Can you share some reviews from your customers?
What is your experience with multi-location setups?

Questions around customization and scalability:

Can the system be customized to suit the unique needs of each restaurant location?
How easily can the system be scaled to accommodate future expansions or additional locations?
How long does it take to get a new system online?

Questions around camera types and features:

What types of cameras do you recommend for my environment (indoor/outdoor, dome/bullet, PTZ)?
What resolution and features do the cameras offer (night vision, motion detection, wide-angle lenses)?
What types of cameras is your solution compatible with?
Do you have preferred hardware partners, or is your solution camera agnostic?

Questions around remote monitoring capabilities:

Is it possible to monitor all restaurant locations remotely?
What kind of remote access options do you provide for viewing live feeds and recorded footage?

Questions about integrations and integration partners

Can the video surveillance system integrate with other security systems in place (such as alarm systems)?
Can the system integrate with my POS system or other management systems possible?
Is the solution still valuable if I cannot integrate directly with my POS? How do you still provide value?
Can you expand your integration abilities to accommodate an integration with [insert partner]? Is that on the roadmap?

Questions about video footage storage

How long can the system store recorded footage, and what storage options are available (local, cloud)?
What is the process for retrieving and exporting footage for legal or investigative purposes?
Are there costs associated with long-term storage?
Are there costs associated with retrieving the footage?

Questions about the installation process of a security or surveillance system

What is the installation timeline for each location?
Will the installation disrupt operations, and if so, how can that be minimized?
Are there installation costs? What are they, if so?
Who do you require from my team to be on-site for the installation?
Is there a self-onboarding option?

Questions around training and support:

Will staff receive training on using the surveillance system?
What level of customer support is available, and how quickly can issues be addressed?
Is there a cost associated with different support tiers
Do I have ongoing support from a customer support manager or other internal resources?
Is there any type of annual training or review to ensure we are getting the most value from our system?

Questions about camera maintenance and upgrades

How often is system maintenance required, and what does it entail?
Are software updates and hardware upgrades included, and how are they managed?
How long can I expect my hardware to last?
Is there an offline time when I upgrade my software? How does that impact my offering?

Questions around cost and pricing:

What is the initial cost for installation and equipment?
Are there ongoing fees for maintenance, support, or cloud storage?
Are there additional costs around upgraded software offerings?
How often do prices increase?
Is there a discount or package deal for multiple locations?

Taking the time to thoroughly discuss these questions with potential providers will help you make an informed decision and ensure that the chosen video surveillance system meets the unique needs of your restaurant chain.

What goes into a commercial security camera system?

Most commercial security camera systems are made up of a combination of two core elements. These core elements include:

Your physical hardware: what’s a commercial security camera system without physical cameras? The cameras are the hardware that allows you to keep an eye on what is going on at your store and capture the video.
Your software: your cameras are only as powerful as the software that you’re using to review what comes through the cameras. The software allows you to sort footage, store it, organize the footage, and even set up alerts to stay on top of areas of concern.

Physical hardware: what types of commercial security camera systems are there?

No matter what you’re looking for, there are surveillance cameras out there that fit every business need. Let’s go over the six most common types of commercial security cameras.

1. Dome Cameras

These cameras are dome-shaped and are often used in indoor security applications. They are less obtrusive and provide a discreet surveillance presence. Some dome cameras are designed for outdoor use and are equipped with weather-resistant features.

2. Bullet Cameras

Bullet cameras get their name from how they look: They are cylindrical, like a bullet, and are commonly used for outdoor surveillance. They are easily mountable and provide a visible deterrent to potential intruders. They often have a longer range and are suitable for monitoring large areas.

3. PTZ Cameras (Pan-Tilt-Zoom)

These surveillance camera names won’t sweep at the awards for creative naming, but nail it when it comes to names that explain the functionality. PTZ cameras can pan, tilt, and zoom (hence the PTZ name), offering a wide range of coverage. These cameras are remotely controlled, allowing operators to adjust the viewing angle and zoom in on specific areas of interest. PTZ cameras are suitable for large areas where flexible surveillance is needed.

4. Box Cameras:

Looking for something more traditional? Look no further than a box camera. Box cameras are traditional, rectangular-shaped cameras with interchangeable lenses. They are versatile and can be customized for specific monitoring needs. Box cameras are often used in areas where a visible security presence is desired.

5. IP Cameras (Internet Protocol Cameras):

IP cameras use digital technology to transmit video data over an Ethernet network, which is critical if you’re using an NVR system. They are versatile and can be accessed remotely through the internet, and often provide a higher resolution and more features than your standard analog cameras.

6. 360-Degree Cameras:

Again, the functionality of these cameras can be found in the name — your 360-degree cameras provide a complete view of space with a 360-degree field of vision. This makes these cameras perfect for monitoring large areas with fewer blind spots, like in a retail environment.

Physical hardware: what should you be looking for? How do you choose?

The joy and burden of having so many options are just that — having so many options. It can seem daunting trying to choose the right kind of camera with a handful of options and dozens of manufacturers.

To help narrow down the decision, here are some questions you can ask yourself that relate specifically to hardware:

Q: What are my security goals and priorities?

A: Identify the main reasons for implementing surveillance, such as theft prevention, employee safety, or monitoring specific areas.

Q: What areas of my business do I need to cover?

A: Determine the specific locations and areas that require surveillance, both indoors and outdoors.

Q: What level of image quality do I need?

A: Consider the resolution required for your surveillance footage. Higher-resolution cameras provide clearer images but may come at a higher cost in terms of storage and bandwidth.

Q: What lighting conditions are present in the areas to be monitored?

A: Evaluate whether the areas have consistent lighting or if there are variations throughout the day or night. Choose cameras with appropriate low-light or infrared capabilities as needed.

Q: Do I need cameras with audio capabilities?

A: Determine if an audio recording is necessary for your security needs. Some businesses may require sound recording for compliance or additional context, and some states may not allow audio recording.

Q: How much storage capacity do I need?

A: Estimate the amount of storage required based on factors like the number of cameras, resolution, frame rate, and retention period. Consider whether local storage or cloud-based solutions are more suitable.

Q: What type of surveillance system architecture suits my business?

A: Decide between IP (Internet Protocol) cameras and analog cameras, considering factors like scalability, ease of installation, and the need for remote access.

Q: What is my budget for the surveillance system?

A: Determine a budget for both the initial installation and ongoing maintenance. Consider the total cost of ownership, including hardware, software, and any additional infrastructure.

Q: Do I need remote monitoring capabilities?

A: Decide whether you need the ability to monitor your surveillance system remotely. This is important for businesses with multiple locations or for those that require off-site monitoring.

Q: What are the legal and regulatory requirements for surveillance in my industry and location?

A: Ensure that your surveillance system complies with local laws and regulations regarding privacy and surveillance.

Q: What level of system integration do I need?

A: Consider whether you need your surveillance system to integrate with other security systems or business operations for a comprehensive security solution.

Q: What is the expected lifespan of the surveillance equipment?

A: Evaluate the durability and expected lifespan of the cameras and other components to plan for future upgrades or replacements.

Commercial security camera systems software: what should you consider?

If your cameras are the frame of your car, the commercial security camera system software is the engine — it’s what gets the car rolling.

So what do you need for your engine? What should you be looking for when it comes to a software provider for your commercial security camera system?

We went through some of the questions at the beginning, so now let’s go through some of the features you can look for and expect from a high-quality commercial security camera system solution provider.

1. Managed video platform

An easy-to-use managed video platform is arguably the cornerstone of your commercial security camera system solution. After all, you’re not going to want to use the platform if it’s complicated.

A managed video system in the context of video surveillance involves the centralized control and coordination of cameras, recording, and monitoring equipment. It enables efficient storage, retrieval, and analysis of surveillance footage for enhanced security management.

Your managed video platform allows you to leverage a more sophisticated camera setup. Go beyond traditional CCTV security and surveillance with enhanced intelligent video management systems (VMS). You can review customer interactions, gauge employee effectiveness, and further loss prevention within your managed video platform.

DTiQ’s managed video platform

DTiQ’s managed video platform lets you see your store performance from one central place at any time. Some of the key features include:

Single sign-on access to all stores
Live and historic video
Ability to easily share video or pictures with other users
Archiving of video for permanent video storage
Camera favorites to see all stores at the same time
Features such as pan, zoom, and smart motion search
Browser, iOS, and Android app

2. Alerts, analytics, and reporting

Video surveillance analytics revolutionize business operations, offering valuable insights. Features like people counting optimize store layouts, while facial recognition enhances security by identifying and tracking individuals. This technology goes beyond security, aiding marketing strategies through behavior analysis that tracks customer movements and improves overall satisfaction.

In addition, video surveillance analytics extend to monitoring employee performance, ensuring a safer and more productive work environment. By tracking movements and adhering to safety protocols, businesses can foster a culture of safety. In essence, video surveillance analytics provide actionable data, informing decision-making not only in security but also in optimizing operational workflows and enhancing various facets of business management.

DTiQ’s alerts, analytics, and reporting functionality

DTiQ’s video analytics offers both current data and historical trend analysis. This valuable information assists staff, store managers, and corporate leadership in recognizing when they are meeting their crucial performance benchmarks, as well as when they are falling short. This insight empowers them to make informed choices aimed at enhancing operational efficiency.

Some areas that DTiQ’s analytic reporting covers:

Refunds, cleared items, and discounts within the system
Business reports for sales activity and loss prevention
Advanced filters and custom reporting for all users
Loss prevention algorithm to help identify fraud
Tailored alerts are delivered via push notifications, email, or in-app

3. Remote audits

Did you know that less than 1% of video footage from surveillance is actually watched?

Remote audits mean you can unlock a lot more insights, finding things that may be hidden in that 99% of footage you don’t have time to watch. These audits can focus on areas of concern within your business, like early closings and late openings, theft, customer experience, and more.

DTiQ’s SmartAudit™

With DTiQ’s SmartAudit™ reports, trained experts use advanced algorithms and remote observation to deliver unparalleled insights through more than 28,000 monthly audits.

SmartAudit™ is a customizable ten-question remote audit of each of your locations. Received on a weekly or monthly basis, each business can create a rule-based distribution of findings, ensuring that each member of your team receives the information they need to succeed.

As your business changes and priorities evolve, so can your SmartAudit™ questions.

See more about DTiQ’s SmartAudit™ here.

4. Remote video monitoring

They say “There’s an app for that”, and your video surveillance should be no exception.

Remote video monitoring is the ability to view your live security cameras at any time from any place through a platform or app on your laptop or smartphone.

Having remote video monitoring is key for business owners who want to keep an eye on operations without living in the office. This gives you the ability to see anything happening at any time at any site, and the benefits for owners are endless.

Flexibility: Remote video monitoring gives owners and operators more flexibility with where and when they do their work.
Training: Having footage from anywhere available at all times unlocks new training opportunities for staff at every level of your organization

Camera placement: how do you choose where to place cameras in the store?

Without cameras placed strategically, you can guarantee you won’t get what you need from your security camera system. Imagine how useless a camera pointed at the wall would be!

So how do you choose where to place cameras in the stores?

Unfortunately, this isn’t a one-size-fits-all answer. A common theme in this article is how much variation and customization within this space you can tailor––the type of cameras, type of setup, number of cameras, the software you use to run the cameras… and that doesn’t even include what you can customize within the solution itself.

However, we do have tips on how to place your cameras strategically and some areas you want to focus on:

Exterior doors: You should have security cameras at any entrances and exits to your store or restaurant.
Points of sale: Whether you have a cash register staffed by an employee, a self-checkout terminal, or a drive-through window, you’ll want security cameras anywhere transactions take place
Loading dock or back entrance: You should have a camera placed at the location where vendors and suppliers drop off deliveries.
Parking lot: If your business has a dedicated parking area, you should have exterior cameras to capture foot and vehicle traffic in the lot.
Employee-only areas: Security cameras can also be helpful in employee breakrooms or storage areas.
Drive-thru: having eyes throughout all elements of your business helps increase security and actionable feedback.

You can read more on camera placement here.

Camera set up for large-scale deployment versus smaller deployment: hardware requirements

Now that you have all the pieces of the recipe, it’s time to ask yourself the biggest question: how do you put this all together? How do you deploy your commercial security camera system or video surveillance system at your business?

The first important difference is in the size of deployment you need. Let’s break down a few examples of what this looks like.

Small set up

Your small stores require a smaller setup, naturally.

The amount of equipment for this would include:

6-8 cameras
One 360 camera

Medium set up

A medium store setup may be slightly more complicated than a smaller square footage or simpler layout.

The amount of equipment for this would include:

18-24 cameras
Two 360 cameras

Large scale set up

Your large-scale setups are operations that require you to have more eyes in more places. This can include a retail location with loading docks and a busting back office, QSRs with drive-thrus, kiosks, and order desks you need to keep an eye on, or C-stores with long hours and lots of square footage.

The amount of equipment for this would include:

36+ cameras
Three 360 cameras

Remember that each store is unique––varying from size to size and may require external camera coverage as well. Work with a DTiQ professional to determine your actual needs and ensure you get the most from your video surveillance and commercial security camera system.

Final notes on commercial security camera systems

As your business grows, so will your need for an advanced commercial security system or video surveillance solution. Understanding the different components of a commercial security camera system is what arms you to make the right choice for your business.

Give DTiQ a call or book a demo if you’re ready to level up your commercial security camera system. Our 45,000 locations with 190,000+ active cameras give us the expertise we need to elevate your business performance today.

Are you a C-store operator? View this free guide on commercial security camera systems for C-stores, no email is required
View this free guide on guide to camera placement for surveillance and security, no email is required
Are you a retail operator? View this free guide for a complete guide to specialty retail stores for owners and operators, no email is required

Enhancing guest experience: leveraging video surveillance for customer satisfaction

DTIQ on January 30, 2024

When you’re browsing for new clothing, buying a milkshake, or getting a new car air freshener, you may be thinking that someone is only just watching you through that little lens in the corner of each store to make sure you’re a trustworthy customer. Now while that’s true, these surveillance cameras are doing much more than just ensuring that you don’t commit a crime…

With the right loss prevention and video surveillance solution, these systems are going beyond keeping an eye out for bad actors.

Business owners can use video surveillance for monitoring the customer experience and tracking trends that lead to insightful information you can use to process improvements for your overall experience as a customer in the moment and in the future.

And this investment can pay off — after all, 86% of buyers are willing to pay more for a great customer experience.

Understanding the role of customer experience tools will get you on the right path to set the stage for elevating your 2024 goals within this department.

Key takeaways you will learn from this article:

How your business can profit by improving customer satisfaction
Customer experience tools indispensable for business success.
Leveraging advanced video surveillance solutions tailored for optimizing the guest experience.

The role of video surveillance in QSR, convenience store, and retail security

Crime, waste, and other loss-related contributions are not inevitable with the help of loss prevention.

Quick-service restaurants (QSRs), convenience stores, and retail establishments commonly face loss prevention challenges such as theft, both internal (employee theft and fraud) and external (shoplifting and organized retail crime). These businesses also face operational issues, including inventory shrinkage, fraudulent transactions, and compliance breaches. Effective loss prevention strategies, often involving advanced video surveillance and analytics tools, are crucial for reducing these challenges and safeguarding assets and profitability.

Video surveillance has now revolutionized its technology as a new-age customer experience tool to help prevent these areas of loss from happening — POS integration trend tracking, traffic count monitoring, speed of service analysis, employee compliance tracking, and so on.

Enhancing guest experience with video surveillance

The transformative power of video surveillance in enhancing the guest experience is underestimated. Better guest experiences increase returning customers and, therefore, overall annual profits.

It’s important to remind yourself that video surveillance isn’t just intended to catch potential thieves, but also to ensure that you have a better guest experience the next time you make your way to the establishment.

To have a competitive edge and establish returning customers, businesses must master the art of guest experience, whether that be successful every time, or learning from insights to make improvements for future customers.

Security technology, video surveillance, and its impact on business operations and loss prevention

The multifaceted role of video surveillance, from optimizing day-to-day operations to serving as a robust tool for loss prevention, acts as a helping hand for your business operations. Without this support, especially technology that enables POS integration and can show you audio and video capture that pairs with individual transactions (flagging suspicious reoccurrences) you may find yourself spending hours defining areas of loss and flipping through video footage. Even then, you still may be unsure about areas that need improvement for a more efficient operation.

When implementing surveillance at your business, you want it to be a team effort. You don’t want your employees to feel like you’re trying to spy on them. Use the platform to empower them! Better fences create better neighbors – being clear and concise on your boundaries will be much more effective for establishing a collaborative, comfortable environment. Room for ambiguity can lead to negative and unwanted incidents that impact your business’s productivity, safety, and profits.

Future trends and innovations in guest experience

In today’s competitive landscape, businesses strive for standout customer service. HubSpot reports that 89% of consumers are likely to choose a brand again after a positive experience. Yet, many struggle to enhance their customer service without knowing where to begin.

Data enables businesses to customize interactions, suggest relevant products, and anticipate customer needs. Predictive analytics, fueled by historical data and machine learning, simplifies checkout processes, enables personalized marketing campaigns, forecasts customer needs, optimizes resource allocation, empowers support teams, and reduces churn.

Businesses with advanced data and analytics maturity see revenue boosts (54%) and a competitive edge (44%). Investing in data analytics for customer service translates to increased customer satisfaction and loyalty.

Beyond CRM systems, businesses can utilize demographics, purchase history, customer behavior, and direct feedback to personalize messaging and services.
Incidents with customer service are inevitable, but data-driven steps can significantly improve service recovery. Gathering complaint data, analyzing trends, developing improvement plans, and evaluating progress are key elements.

Customer behavior analytics for improved service

In the dynamic landscape of customer-centric industries, understanding and responding to customer behavior is paramount for delivering unparalleled service. This blog delves into the transformative power of customer behavior analytics and how DTiQ’s innovative tools are reshaping the service landscape.

Understanding customer behavior analytics:

Customer behavior analytics involves the systematic analysis of customer interactions and engagement patterns. It goes beyond conventional metrics, providing businesses with nuanced insights into customer preferences, decision-making processes, and overall behavior. This deep understanding enables businesses to tailor their services, creating personalized and memorable experiences.

The significance of customer behavior analytics:

Personalization and tailored experiences: DTiQ’s tools excel in deciphering customer behavior, allowing businesses to create tailored experiences. By identifying patterns in purchasing behavior, preferred products, and engagement preferences, businesses can personalize interactions, fostering a stronger connection with their clientele.

Anticipating and meeting customer needs:

Predictive analytics, a key feature of DTiQ’s tools, enables businesses to anticipate customer needs. By analyzing historical data, businesses can forecast trends and proactively address customer requirements. This ensures a seamless and efficient service delivery that aligns with customer expectations.

Optimizing operational processes:

Beyond enhancing the customer experience, DTiQ’s analytics contribute to operational efficiency. Insights into peak hours, popular products, and service bottlenecks empower businesses to optimize staffing levels, streamline processes, and deliver prompt services during peak periods.

Evolving security technology in guest-focused environments: integrating customer experience tools for maximum impact

The Temkin Group found that companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years of investing in customer experience.

For SaaS companies in particular, they can expect to increase revenue by $1 billion.

So how can your video surveillance tools help you get this boost from investing in guest experience? Keep reading.

DTiQ’s tools explained:

Advanced video analytics: DTiQ’s video analytics capture customer interactions, providing a visual representation of behavior within physical spaces. This includes foot traffic patterns, dwell times, and popular areas. Comprehensive visual data aids in understanding not just what customers buy but how they navigate and engage with the environment.

Integration with POS data: the seamless integration of video analytics with point of sale (POS) data enriches customer behavior insights. Businesses can correlate transaction data with customer behavior, enabling a holistic understanding of the customer journey. This integration is instrumental in refining service strategies.

Real-time monitoring and alerts: DTiQ’s tools offer real-time monitoring capabilities, allowing businesses to respond promptly to changing customer dynamics. Automated alerts based on predefined criteria enable immediate intervention, ensuring that service standards are maintained even during unexpected scenarios.

DTiQ in action: customer case studies and success stories

Krisy Kreme uses DTiQ’s SmartAudit™ tool to spot-check customer service, enabling them to ensure treating customers well and upselling with ease. “Part of the Krispy Kreme philosophy is to create a comfortable environment for customers, which will keep them coming back. DTiQ helps us reach that goal. DTiQ has helped increase our profit margin.”

Read the full Krispy Kreme case study here.

Hooters of America added customer experience services to its full-service program. “Our stores scrutinize our mystery shopping program more than their audit scores,” said Hooter of America employee. “This program is truly the pulse of our business. You have a third party coming in and evaluating the customer experience, which is crucial to our business. We’ve even tied the shop scores to financial incentives, so if they receive good scores, they get bonuses, and if not, then they don’t. Our managers will actually go as far as to go back and check video to validate the shop results, which is a good thing, because we want our managers to get involved and scrutinize the data provided.

Each corporately owned location is shopped every quarter, and the results are provided online to the executive team and management through DTiQ’s online reporting system. “Our goal is to provide a unique experience in a family environment,” said Hooter’s of America employee. “DTiQ’s shop program has proven flexible and easily updated to our needs. Sometimes, some shoppers are immediately jaded by the concept and can’t provide the objective feedback our stores deserve. As soon as DTiQ spots one, we simply remove the shopper from our list.”

Read the full Hooter’s case study here.

For businesses seeking to enhance customer service through data, DTiQ offers business intelligence solutions that enable better responses to customer pain points and deliver an unforgettable customer experience.

Embracing advanced video surveillance solutions like those offered by DTiQ is crucial for enhancing guest experiences and ensuring customer satisfaction. By prioritizing loss prevention through automated monitoring, heightened awareness, trend detection, and data-driven insights, businesses can not only reduce security risks and minimize losses but also elevate safety and overall security. Leveraging these tools effectively can significantly impact your business’s profitability and reputation for exceptional guest service.

Ready to transform your customer experience with advanced video surveillance and data? Reach out to us or schedule a demo to witness our technology in action.

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