In This article
30% Sales Lift Overnight: How Phoenix Organization Used DTiQ to Stop Theft and Strengthen Culture
At a Glance
Customer: Phoenix Organization
Brands: 40 Burger King, 6 Denny’s, Taco Bell Cantina (South Florida)
Key Challenges: Theft, lack of visibility into transactions, incident response
Solutions: VIDEOiQ with POS integration, 360iQ platform, incident management
Results:
- Eliminated $40–50K in theft at a single location
- Improved same-store sales by 20–30% after removing theft
- Reduced voids from ~3% of sales to under 1%
- Faster incident response through mobile cloud access
- Improved employee accountability and culture
About Phoenix Organization
Phoenix Organization is a multi-brand operator in South Florida with a diverse restaurant portfolio that includes Burger King, Denny’s, and a Taco Bell Cantina on the beach. Partner Rachel Levins oversees HR, training, and operations. Having worked her way up from drive-thru to Director of Operations, Rachel knows firsthand what it takes to keep restaurants running smoothly—and where revenue can slip away.
The Challenge
Like many multi-unit operators, Phoenix Organization faced mounting losses from theft and operational inefficiencies. Rachel recalls:
“I knew we were leaving money on the table. Theft doesn’t just drain your bottom line; it hurts your culture. We were tracking voids, reconciling POS data across systems, and reviewing hours of camera footage. It was time-consuming, complicated, and still left gaps.”
Before DTiQ, voids accounted for nearly 3% of sales. On top of that, resolving incidents like slip-and-falls meant pulling video manually from outdated systems, slowing response time, and costing the team valuable hours.
The DTiQ Platform in Action
Phoenix Organization relies on multiple DTiQ products to keep operations running efficiently across dozens of locations:
- 360iQ Platform
Rachel calls 360iQ her “go-to system” — accessible anytime, anywhere. Whether it’s reviewing an incident on her phone on a Sunday afternoon or checking performance reports, she uses 360iQ daily to manage both risk and culture. - VIDEOiQ with POS Integration
The transaction overlay has been a game-changer. Rachel explains:
“Seeing every keystroke on the screen while the video runs is invaluable. I can confirm whether a void was legitimate or tied to theft in seconds. None of your competitors can match that.”
- Incident Management
Slip-and-fall claims once required digging through multiple systems. Now, Rachel can pull, clip, and share cloud video instantly with her legal team.
“If I get an incident report, I don’t wait until Monday. I handle it right there on my phone. That responsiveness saves us time and risk.”
- Training & Culture
Rachel created internal training videos using DTiQ footage, positioning the platform not just as a loss-prevention tool but as a way to celebrate great behavior.
“We tell employees: this isn’t just about catching mistakes — it’s about recognizing when you’re in uniform, serving customers properly, and doing things right.”
- Future-Focused Innovations
Phoenix Organization is also piloting RushReady AI to improve speed of service in the drive-thru, and Rachel sees promise in expanding tools like SmartDispute for chargeback resolution.
The Results
Since rolling out DTiQ across legacy locations, Phoenix Organization has seen measurable improvements:
- $Up to $50K theft uncovered in a single location, with consistent recovery across others
- Voids reduced below 1%, cutting waste and fraud significantly
- 20% sales lift in certain stores after removing theft
- Incident response in real time, protecting guests and reducing legal risk
Perhaps just as important, Rachel notes, DTiQ has helped strengthen culture:
“We’re no longer the easy target. Employees know we run an honorable business, and DTiQ helps us protect that. If you want to grow with us, great. But if you’re here to steal, you won’t last.”
Looking Ahead
Rachel continues to test new DTiQ innovations like AI-driven performance insights and sees further potential in drive-thru monitoring and dispute resolution tools.
“Every time your competitors call me, I tell them the same thing: I don’t have time to test your system. I’m doing fine over here. DTiQ works, the service is excellent, and the ROI is undeniable.”
Key Takeaway
By choosing DTiQ, Phoenix Organization transformed loss prevention from a cost center into a culture-building, revenue-protecting advantage—proving that visibility and accountability are essential to running profitable, people-focused restaurants.
