DTiQ Update - COVID-19 & the New Normal

I continue to hope that you are safe and healthy and that you are successfully navigating today’s business challenges. As mentioned in my first and second letters to you, we have continued to set-up our business to support you while innovating for your future challenges. We are committed to be your best vendor during these challenging times.

Our industry needs are evolving every day, sometimes every hour, and the battle of cleanliness and safety has never been more apparent. Major brands are demonstrating their views that convincing consumers to return will be won at least in large part by being the cleanest and safest establishment they can choose. For example outside restaurants and retailers, a look at hotels shows Hilton “Hilton Revealed The Sad Way We’ll Choose Hotels In the Future” (Hint: it’s about cleanliness)

I believe this provides an opportunity for you as operators. You can literally define YOUR establishments as cleaner, safer, more hygenic than those around you – you are committed to being the best. This also reduces loss – ultimately whether theft, liability, inventory erosion – all lead to margin loss in your P&L. I now encourage you to consider the loss from safety, cleanliness, and the potential brand and reputation impacts from the public consumer in an increasing world of COVID-19 impacts.

I want to share that we’ve launched our new COVID-19 SmartAudits® here. You see, we believe that video (whether ours or someone elses) represents the single best technology to measure PPE, social distancing, and mannerisms (face touching) and we have now developed the capability to do just that.

This will be the first of several innovations you see from DTiQ around COVID-19, as this has impacted us all in so many ways and many of you have asked us about analyzing drive-thru improvements, thermal cameras, integration with temperature sensors, occupancy counting, these COVID-19 Audits, and much much more. Thank you for these, please keep them coming.

We are here to say that we are in this together and we continue to be here for you.



Chief Executive Officer, DTiQ


About DTiQ

DTiQ offers state-of-the-art video surveillance to improve loss prevention and operational excellence efforts for restaurants, retail, and convenience store locations. With over 20 years of experience, DTiQ successfully enhances over 8 million consumer experiences daily while protecting trillions of dollars in assets. DTiQ works with 45,000-plus locations, including brands such as Adidas, Burger King, Dairy Queen, Hard Rock Café, McDonald’s, Pandora, Subway, Swarovski, Taco Bell, Vineyard Vines and Yankee Candle. For more information, visit www.dtiq.com.

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