DTiQ appoints new CFO to steer financial vision

Framingham, MA – [April 9, 2024] – DTiQ, a Digital Alpha Advisors, LLC portfolio company and the leading provider of next-generation video intelligence, analytics, and managed solutions for restaurants, convenience stores, and retail locations, is pleased to announce the appointment of Saša Zorović as its new Chief Financial Officer.

With an impressive 30 year career, Saša brings a tactical lens to DTiQ's financial planning and strategy that will continue to elevate DTiQ's efforts in the quick service restaurant, convenience store, and retail space. In this role, he will focus on enabling the company to scale further.

His prior experiences include COO and CFO for Advisor360°, COO and CFO at Impel, successful founder and entrepreneur, board member for Claria and Datalette, Wall Street investor and analyst for Goldman Sachs and Oppenheimer, and strategy consultant at McKinsey. He also serves on the Board of Directors for FRAXA Research Foundation, actively supporting their finance, investment, and audit committees and fundraising efforts.  

”We are excited to have Saša join us at such an exciting time in the evolution of DTiQ,” said Marc Litz, CEO of DTiQ. “Saša is an accomplished operating executive who brings a wealth of financial management and operational expertise to our leadership team and is a proven team-builder in the technology space.”

About Digital Alpha Advisors, LLC

Digital Alpha Advisors, LLC is an investment firm focused on digital infrastructure required by the rapidly expanding digital economy, with total assets under management of over $1.5B. The firm has a strategic collaboration agreement with Cisco Systems, Inc. and has partnered with other leading Silicon Valley firms. Digital Alpha believes it is the first firm focused on making private equity investments in the significant growth opportunities required to underpin the Digital Economy, including next-generation communications networks, IoT platforms for urban infrastructure, and cloud-based data management platforms. Digital Alpha was founded in 2017 by Rick Shrotri, former Head of the Global Infrastructure Funds (GIF) team at Cisco, and closed its latest Fund – Digital Alpha Fund II, LP – in early 2021. For more information, please visit www.digitalalpha.net.


About DTiQ

DTiQ offers state-of-the-art video surveillance to improve loss prevention and operational excellence efforts for restaurants, retail, and convenience store locations. With over 25 years of experience, DTiQ successfully enhances over 8 million consumer experiences daily while protecting trillions of dollars in assets. DTiQ works with 45,000+ locations, including brands such as Adidas, Burger King, Dairy Queen, Hard Rock Café, McDonald’s, Pandora, Subway, Swarovski, Taco Bell, Vineyard Vines, and Yankee Candle. For more information, visit www.dtiq.com.

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