DTiQ and GNC partner up to scale in-store loss prevention visibility across the country

Framingham, MA – [May 28, 2024] – DTiQ, a leading provider of next-generation video intelligence, analytics, and managed solutions for restaurants, convenience stores, and retail locations, has partnered with GNC to amplify their loss prevention efforts across the country.

The partnership is driven by GNC’s commitment to their loss prevention efforts, using next-generation business intelligence to unlock new insights into location performance from coast to coast.  “Our goal with our partnership with DTiQ is to enhance our loss prevention strategies, with a focus on improving security measures. This collaboration underscores our commitment to reducing losses, improving operational compliance and increasing overall business efficiency,” says James Inlow, Vice President, North America Field Operations, GNC. “By leveraging DTiQ’s suite of loss prevention products, we’re excited to see a decline of incidents of theft and ensure a more secure shopping experience for everyone.”

DTiQ’s comprehensive suite of loss prevention products, including POS integration, investigative consulting, in-location audits, custom loss prevention awareness programs, and a target store program, will increase GNC’s in-store loss prevention visibility to scale.

"We are delighted to join forces with GNC in their mission to safeguard their stores. Our innovative loss prevention solutions are designed to address the unique challenges faced by retailers today,” says Terence Fitzpatrick, DTiQ’s CRO.  "We are committed to providing GNC with the tools and insights needed to prevent losses, protect assets, and create a safer environment for their customers and staff." ‍

About DTiQ

DTiQ offers state-of-the-art video surveillance to improve loss prevention and operational excellence efforts for restaurants, retail, and convenience store locations. With over 25 years of experience, DTiQ successfully enhances over 8 million consumer experiences daily while protecting trillions of dollars in assets. DTiQ works with 45,000+ locations, including brands such as Adidas, Burger King, Dairy Queen, Hard Rock Café, McDonald’s, Pandora, Subway, Swarovski, Taco Bell, Vineyard Vines, and Yankee Candle. For more information, visit www.dtiq.com.

About GNC

GNC is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to Live Well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a best-in-class product portfolio. www.gnc.com.

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