Business Transformation Case Study
I operate 5 Cinnabon and 5 Auntie Anne’s Locations. For my company, DTiQ represents an unbiased opportunity to learn about what’s really happening in all of my locations.
How Did You Learn About DTiQ?
I first heard about DTiQ at a FOCUS Brands Tradeshow years ago. I was impressed with their ability to offer POS Video Integration, and I decided to try them. I’ve been a happy customer ever since.
Over the years, I’ve seen DTiQ’s relationship with FOCUS Brands strengthen, which has improved the services they’ve been able to offer me as a franchisee. Specifically, they are now the only loss prevention company that offers POS Video Integration with Revel POS.
“One of the best parts about DTiQ is the service they provide. The Account Executive I work with, Rick Lopresti, is by far the best of any vendor I partner with. My relationship with DTiQ is completely hassle-free, thanks in large part to his dedication.”
What Are the Benefits of DTiQ?
DTiQ offers FOCUS Brands Franchisees the ability to review an unbiased account of any incident that occurs. It gives you peace of mind, knowing that even if you’re not physically in one of your locations, you can be virtually present at that location and react to any situation.
For me, this service has been invaluable when it comes to things like resolving customer complaints, cash discrepancies, slip-and-falls, or workers compensation claims.
I can use DTiQ to make informed decisions in regards to those incidents.
How Has DTiQ Been Effective?
The day before I wrote this case study, one of my locations was broken into. The first call I made was to DTiQ.
I was instantly connected with a service representative who walked me through gathering court-admissible footage and submitting it to the police. I’m confident that the police will be able to identify and apprehend a suspect because of the video surveillance I had in place.
In addition, I can use DTiQ’s video surveillance to show my insurance company that the store in question had followed all operational security procedures prior to the break-in. Having DTiQ in a situation like this means there is no going back-and-forth with insurance or the police. I can submit the video evidence and show them what happened in crystal clear HD quality video.
Final Thoughts
Overall, DTiQ has been a perfect fit for our business. I believe that because you can customize their services to meet your specific needs as a business owner. For example, with their SmartAudit™ service, you can request that their auditors look for specific things, like excessive employee cell phone use or uniform violations. It’s completely customizable.
In addition, I’ve found DTiQ’s employees to be easy to work with and knowledgeable about loss prevention. They are a great resource for any FOCUS Brands Franchisee.
