DTiQ at MURTEC 2025: Turning AI Buzz into Real-World Impact

At MURTEC 2025, the restaurant industry’s biggest names gathered to discuss the future of technology, with AI dominating the conversation. But the real question wasn’t about AI’s potential—it was about its practical application. 

As a Platinum Sponsor, DTiQ stood at the center of this discussion, engaging with operators who are looking for solutions that streamline operations, prevent loss, and improve the guest experience. The key takeaway? Operators don’t need more tech—they need the right tech. 

Throughout the event, the DTiQ team showcased how 360iQ delivers measurable results, bringing AI-powered insights to life through real-world applications that directly impact restaurant performance. 

Bringing AI to Life with 360iQ 

MURTEC attendees didn’t just hear about AI—they saw how it works in action. 360iQ, DTiQ’s intelligent suite of solutions, integrates video, data, and analytics to create a real-time, proactive approach to loss prevention and business optimization. 

Across dozens of conversations at the event, one theme was clear: operators are overwhelmed by fragmented data, inconsistent compliance, and operational blind spots. The solutions within 360iQ address these pain points head-on. 

AUDITiQ: The Future of Compliance and Chargeback Protection 

Many operators shared how ensuring consistency across multiple locations is one of their biggest challenges. Whether it’s compliance with brand standards, loss prevention, or operational audits, manual tracking simply isn’t enough anymore. 

AUDITiQ transforms compliance into a proactive process. At MURTEC, operators saw firsthand how it: 

• Identifies gaps in operational execution before they become costly issues 
• Standardizes compliance tracking across locations 
• Prepares businesses for unexpected audits with real-time reporting 

One of the biggest talking points? Chargebacks. With third-party delivery disputes increasing, operators are losing revenue to fraudulent claims and avoidable disputes. 

This is where SmartDispute, under AUDITiQ, provides a real advantage. With an 87% success rate in chargeback resolution, it’s giving operators the ability to fight back and recover lost revenue. 

DATAiQ: Simplifying Data for Smarter Decision-Making 

A major theme at MURTEC was the struggle operators face in making sense of their data. Many have access to multiple reporting systems, but without integration, these insights often lead to more questions than answers. 

DATAiQ consolidates POS, video, and transactional data into a single, intuitive platform, allowing operators to: 

• Quickly detect suspicious transactions and fraud to reduce losses 
• Track key performance metrics in real-time to improve customer service 
• Make data-backed decisions that increase profitability 

DRIVETHRUiQ: Speed, Efficiency, and Accuracy in the Drive-Thru 

Drive-thru performance was one of the most talked-about topics at MURTEC, with AI-powered computer vision technology buzz but divided opinions on its effectiveness. 

For operators focused on speed of service, order accuracy, and customer experience, the real game-changer is real-time data and visibility. 

DRIVETHRUiQ empowers brands to elevate the guest experience by enabling them to: 

• Pinpoint slowdowns and improve throughput 
• Gain insight into peak periods to ensure sufficient staffing  
• Identify bottlenecks and reduce long wait times 

VIDEOiQ: Seeing Beyond the Numbers with AI-Powered Video Analytics 

Loss prevention and operational blind spots remain a major concern for multi-unit operators. AI-powered analytics can identify transactional fraud, theft, and operational inefficiencies—but operators need more than just data. They need visual confirmation. 

At MURTEC, operators saw how VIDEOiQ gives them real-time and historical access to video footage that is linked directly to transactional data, allowing them to: 

• Validate suspicious activity instantly 
• Improve team accountability and security 
• Reduce operational inefficiencies in areas like staffing and service execution 

Looking ahead, RushReady AI will provide operators with real-time operational awareness—giving them instant insights into store-level execution and the ability to react in the moment. 

MURTEC 2025 Reinforced One Key Message: The Right Tech Matters 

Operators don’t need more technology—they need technology that works for them. At MURTEC, DTiQ demonstrated how 360iQ is leading the way in AI-powered, data-driven decision-making, turning fragmented insights into clear, actionable strategies. 

With RushReady AI on the horizon, we’re continuing to push forward—giving operators even more control over their business in real-time. 

Learn more about how DTiQ can help optimize your business here. 

MURTEC LinkedIn Highlights: 

• https://www.linkedin.com/posts/heatherraich_murtec-restaurants-technology-activity-7305298825856827393-zrXF 
• https://www.linkedin.com/posts/mikemarques_murtec-dtiq-activity-7305614941313474561-1Sww 
• https://www.linkedin.com/feed/update/urn:li:activity:7305275067888791553