In This article
At a Glance
Customer: Shipley Donuts
Industry: Quick Service Restaurants
Locations: 11 corporate shops and about 12 franchise locations using DTiQ, within a system of roughly 392 total locations; corporate concentration is in Texas, including Houston and San Antonio
Solutions: Video, POS integration, Smart Audit, Drive-Thru solution
Results:
- Reduced theft and improved employee accountability
- Helped uncover and resolve manager theft involving a suspicious refund pattern
- Improved operational visibility with live check-to-video review
- Strengthened drive-through speed, organization, guest experience and car count
About Shipley Donuts
Shipley Donuts is a long-standing QSR brand with a mix of corporate and franchise shops. As a DTiQ customer, Shipley uses DTiQ’s VIDEOiQ, DATAiQ, and DRIVETHRUiQ Solutions to improve security, oversight, and day-to-day operational control. Jayson Portman, Manager of Enterprise Applications, oversees the DTiQ relationship and has helped support installations across both corporate shops and franchisees.
For Shipley, DTiQ is more than a camera system. It is a tool to reduce loss, for keeping their employees honest, and giving leadership confidence in what is happening inside the restaurant, especially during peak-hours with high-volume of tasks, customers, orders, where quick and fast decisions matter.
The Challenge
Before DTiQ, Shipley needed a better way to connect suspicious transactions to video evidence and a solution to investigate incidents without spending hours reviewing footage. The team also wanted a scalable solution to oversee their shops when owners can’t be in person at their shops everyday.
Another challenge was the drive-thru performance. In busy periods, lanes could back up, orders could take too long, and guests could leave if the process felt slow or disorganized.
The DTiQ Solution
Shipley adopted DTiQ to create a more secure, data-driven operating environment. The platform gave the team access to video monitoring, POS integration, Smart Audit tools, and drive-through capabilities that improved oversight and speed.
Key capabilities included:
- Video monitoring to support security and incident review.
- POS integration to connect transactions directly to camera footage and live check data.
- SmartAudits provide a structured review process with evidence when issues arise.
- Drive-thru solutions to support a high-performance lane experience and faster service.
Jayson described the POS integration as especially valuable saying,
“when you have a live transaction feed where it builds the check in front of you as somebody’s typing up items on the point of sale, that helps you when you’re looking to investigate a scenario where you think somebody might be stealing.”
That makes investigations faster and more precise when they suspect theft, voids, excessive discounts, or unusual refunds.
Results
Loss Prevention and Accountability
DTiQ helped Shipley identify a manager with a theft pattern involving a credit transaction followed by a cash refund of the same amount, with no money actually given back to the customer. DTiQ’s capability with VIDEOiQ and DATAiQ provided timestamps, transaction data, and video, making the issue clear enough for the company to address it directly.
The team also uses DTiQ’s alerts to monitor low-dollar transactions, discounting patterns, and employee behavior that may indicate risk or lack of discipline. Jayson states that Shipley sees DTiQ as a “security blanket” that helps keep employees honest and gives owners and managers a way to respond quickly when something looks wrong.
Operational Visibility Across Organizations
Shipley uses DTiQ to cut down on the time it takes to investigate questions and support internal teams. The team can log in, find the relevant incident, and access support quickly, which saves time compared with manually searching through footage.
The company also , since it can send video links to the right people without downloading heavy files or storing large amounts of footage locally. That improves workflow and makes it easier to share evidence when needed.
Drive-Thru Performance
Shipley rolled out its high-performance drive-through solution to improve throughput, guest experience, and staff organization. The setup includes timers, ranking screens, headset systems, and saw cut loops that track lane performance from menu board to window.
The company’s goal is a total time per car of 3 minutes or less, and it now requires the drive-through package for new drive-thru openings. Shipley also saw a 20% increase in car count at shops that have DTiQ timers and headsets. Jayson said the system helps capture more cars in less time, increasing revenue and providing a better guest experience.
Broader Impact
DTiQ has also improved confidence across the business by helping franchisees and corporate teams see what is happening in real time. Some franchisees who were initially hesitant about technology became advocates after seeing how the platform could help them monitor employees, manage stores remotely, and respond to alerts at home.
360iQ has also helped Shipley protect assets and resolve disputes, such as a case where camera evidence helped the company show there was no damage to a screen, shifting replacement costs to the vendor instead of the restaurant. That kind of proof has practical value beyond theft prevention.
Conclusion
For Shipley Donuts, DTiQ has become an important partner for security, accountability, and drive-through performance. It helps the company reduce risk, work faster, and make better decisions with clearer visibility across the business.
As Jayson put it,
“DTiQ provides a strong sense of security, and that peace of mind is one of the biggest benefits of all.”
