In October of 1998, in the midst of the technology and internet boom, Naficy incorporated DTiQ. With a keen interest in the food industry, specifically the concept of franchising, DTiQ was formed to supply technology solutions to the restaurant and hospitality industries and has emerged as the premier manufacturer of digital surveillance products to this niche market.

Prior to DTiQ, Naficy founded The NORG Group which entered into Joint Venture agreements with the 99 Cents Only Corporation (a publicly traded company on the NYSE–NDN). NORG established joint venture partners for the 99 Cents Only Corporation in China, Guatemala and Mexico. Those relationships continue to this day; however, NORG is no longer involved.

Prior to The NORG Group, Naficy established Daru Nardin, a pharmaceutical brokerage firm specializing in the Middle East. During its first 18 months Daru Nardin attained the exclusive distribution rights to Merck Sharpe & Dohme (MSD — Merck) and Faulding Pharmaceuticals (one of Australia’s largest pharmaceutical companies) for sales into Iran. US sanctions against Iran barred any US based entity to do business in that country. These rights expired in the summer of 2007.

He is also involved with non-profits dedicated to under privileged children and is a former board member of the Los Angeles Boys and Girls Club. He is active in charitable organizations with significant contributions to The National Kidney Foundation, St. Jude’s Children’s Hospital, Juniors of Social Service, and Northridge Hospital to name a few.

Sam is a frequent investor in SAAS/Technology enabled software businesses and is an active member of the Young Presidents Organization (YPO) Los Angeles, currently serving as its Chapter Chair. In June of 2013, Sam Naficy was named Ernst & Young’s Entrepreneur of the Year for Greater Los Angeles.