Business Transformation Study
CMK Enterprises is a multi-unit Franchisee of the McDonald’s Corporation. Headquartered in American Fork, Utah, CMK Enterprises operates several restaurants in Pleasant Grove, American Fork, Orem, and Cedar Hills, UT.
The CMK Enterprise Experience
Originally we had very old surveillance systems in our stores. We eventually realized that for security and liability purposes, an enhanced system would be useful.
The installation process went very smoothly and the support team is always available to answer questions and concerns, which is quite comforting.
DTT’s system is great for monitoring incidents. They are incredible systems and there are a lot of different ways to use them. We’ve also started using it in new ways that we hadn’t initially expected.
I’ve seen great improvements in my business. We have seen a tremendous impact on our operation overall. Specifically, there has been a large increase in sales and profit margins, and significant decrease in food costs. It is easy to recognize the stores that continue to improve and also note those that are lagging. We can then focus more heavily on the ones that need some help. It is also nice to be able to go back and review data as well as download and save video. Knowing that footage is available to us 24/7 is a big relief!
Also, my managers have become much more efficient. And all the employees are more aware of their actions and use the systems to actively learn how to improve their own work. They take this form of training quite seriously and are very positive about it overall.
I use the SmartAudit™ tool and have seen great results. Based on the ability to track manager meals and control theft, I highly recommend the SmartAudit™ tool; it really helps us manage controllables at our stores. We have had several incidents captured on tape and used as evidence for the police. In one instance we were able to identify someone responsible for using stolen credit cards. Our drive-thru cameras caught his license plate number and the police were able to track him down within 2 hours!
I absolutely recommend DTT to restaurant owners. As the old saying goes, “don’t leave home without it!” In other words, make sure to have a DTT system in each of your stores. It has really helped our operation.