I continue to hope that you are safe and healthy and that you are successfully navigating today’s business
challenges. As mentioned in my first and second letters to you, we have continued to set-up our business to support you while innovating for your future challenges. We are committed to be your best vendor during
these challenging times.
Our industry needs are evolving every day, sometimes every hour, and the battle of cleanliness and safety
has never been more apparent. Major brands are demonstrating their views that convincing consumers to
return will be won at least in large part by being the cleanest and safest establishment they can choose. For
example outside restaurants and retailers, a look at hotels shows Hilton “Hilton Revealed The Sad Way We’ll
Choose Hotels In the Future” (Hint: it’s about cleanliness)
I believe this provides an opportunity for you as operators. You can literally define YOUR establishments as
cleaner, safer, more hygenic than those around you – you are committed to being the best. This also
reduces loss – ultimately whether theft, liability, inventory erosion – all lead to margin loss in your P&L. I
now encourage you to consider the loss from safety, cleanliness, and the potential brand and reputation
impacts from the public consumer in an increasing world of COVID-19 impacts.
I want to share that we’ve launched our new COVID-19 SmartAudits® here. You see,
we believe that video (whether ours or someone elses) represents the single best technology to measure
PPE, social distancing, and mannerisms (face touching) and we have now developed the capability to do just
This will be the first of several innovations you see from DTiQ around COVID-19, as this has impacted us all
in so many ways and many of you have asked us about analyzing drive-thru improvements, thermal
cameras, integration with temperature sensors, occupancy counting, these COVID-19 Audits, and much
much more. Thank you for these, please keep them coming.
We are here to say that we are in this together and we continue to be here for you.
Chief Executive Officer, DTiQ