Business Transformation Study
CDA Pizza Inc.
Michigan & Wisconsin
I have been a Domino’s Franchisee since 2002. I was initially involved with the brand as a store manager and then decided to purchase 1 location, which eventually turned into 6 today, with more coming soon.
We’ve had DTT installed since 2012. One of my friends is actually a Subway Franchisee who has DTT in all of his stores. I was looking for a reliable camera system that could top what I had in place so he suggested I get in touch with DTT.
I didn’t know much about the DTT system when I first started looking into it and really needed cameras to access recorded footage and validate incidents. I quickly realized how much more the system does and implemented DTT across my organization.
I know there are a lot of services I’m not currently taking advantage of but even so it has been a great investment.
Most importantly, if there is an incident at one of my stores, I can search the system to find it and determine what really happened. The Remote View functionality is really helpful for that.
Another great feature is DTT’s Offsite Storage. DTT records 1 camera on the hard drive with no overlap, which means it never gets overwritten. There’s a great sense of security in knowing that footage is always available. I personally like to store the office footage just in case we ever need to access it.
I also love the audits. My team actually thinks I conduct those! I always forward the reports out for everyone to review. They know they’re being watched – both to monitor theft and things like that as well their behavior.
Thankfully nothing crazy has been uncovered as far as my employees are concerned. We see pretty standard behavior – cellphone usage while on the clock, inactivity during slow hours, grazing of food products. I do think their behavior has improved since implementing SmartAudits™.
We just installed system at a new store and an audit identified one of my employees sleeping in the office. He was reprimanded and let’s just say word got around!
Another incident worth mentioning is in relation to a thief who broke into a store after hours when we were closed. He somehow broke a window, crawled through, and stole product. The DTT system captured photos of his face, which we presented to law enforcement. Ironically, the same man had been caught stealing from another location after ours and was already in jail!
The DTT Team
I give DTT an A+ on their persistence trying to train me! I know there’s a lot to learn about the portal so I understand why they want to make sure customers know how to take advantage of it.
The sales personnel seem to go over the top to make sure I’m a satisfied customer. I know that it will never be a problem to call and make adjustments to my system. At my first store, for example, I wasn’t happy with the placement of cameras and someone from the DTT team returned to the store with a wide angle camera so the view could be improved. I have no hesitation reaching out to the team anytime I need something.
Overall, I think the biggest benefit of DTT for me is that I don’t need to babysit my cameras, they do that for me. I can log into the portal or app and search for footage if needed but when it’s important and I’m in a rush a quick phone call to DTT will allow me to get information about what exactly happened. Within an hour I’ll get a call back with an explanation plus photos of the incident.
“The system health check feature means I never have to worry about my cameras or DVR failing when I need them most.”
Reliability is a big deal for me. My old cameras worked well for 8 months to a year then had issues. I’ve actually had about 4 or 5 security systems at my stores before DTT and there’s a lot of peace in knowing that if something goes wrong with my system, DTT will let me know. The system health check feature means I never have to worry about my cameras or DVR failing when I need them most.
Our costs are in line on the whole. I am certainly strict with my management team about costs so I can’t give DTT full credit for my healthy margins but also can’t deny that the DTT system has helped me out financially as well.