Business Transformation Study
DTiQ Business Transformation Case Study
I have been a DTiQ customer for over 3 years. What I was looking for originally was to be able to tie POS transactions and video. I wanted to see what employees were doing when they rang over-rings and voids, or what was going on when the till was opened with a No Sale. When I saw a demo of DTiQ’s exception reporting tool and the corresponding emails that are sent to operators, I was hooked.
“The DTiQ system helps me keep an eye on age restricted items too. Using the exception reports I can make sure that employees are checking IDs..”
I have done some training but I know there’s more for me to learn. One of the things I like most about the system is being able to view recorded footage. I can search for incidents that took place several months ago and find out what happened, which is a big plus. Downloading video footage has also been really helpful. In the event that there’s some sort of incident at my store, police need footage and I am able to provide it – as a watermarked disc or on a flash drive.
Unfortunately at our locations, theft is common. Customers steal all the time. I actually print out and post photos of customers that we’ve caught stealing so that employees know! You can’t eliminate the theft but you can certainly control it. It’s important for employees to be aware and vigilant. Anything in the store can be stolen… Beer, bottles of wine, you never know.
We had a customer come in recently 3 times in one day and steal something all 3 times! We also had a customer take an entire 18-pack of beer. He walked right out of the store with it in his hands and there’s not very much my employees can do but we did grab the footage and file a report so the investigative process could begin.
The DTiQ system helps me keep an eye on age-restricted items too. Using the exception reports I can make sure that employees are checking IDs for anyone below the age of 30 purchasing cigarettes or beer.
Overall, DTiQ brings various things to our attention, it opens our eyes.
Service is an area that DTiQ has mastered. If I need technical support it’s always available. With smaller companies, it takes much longer to get that service. DTiQ technicians are accessible quickly and easily and are always able to fix issues. You don’t have to wait in line forever and always get through to someone.
The training process has also been great. DTiQ’s consultants are there to help you and are very punctual. You can schedule a session for whenever works for you, which is really helpful for operators like me who may have unique schedules.
I do need to tighten these up a little bit and redefine the questions so that they make sense for my operation. There are a few areas I’d like to focus on specifically that are especially valuable so I’ll be working with my LP Specialist to make a few improvements.
One of the items I know we need to focus on is the homeless people and loiterers around the location that I really don’t want there. I encourage my team members to call the police when people are loitering for too long and with the SmartAudit™ service I’ll be able to confirm that they are.
The cameras are recording 24/7 and I definitely don’t have time to look at that much video so if SmartAudit™ can identify critical issues or incidents for me to review specifically it will be an incredible benefit.
I’ve always had a camera system in my stores so I haven’t recognized a significant impact on employee productivity since installing DTiQ. That said, it’s a lot easier to call them out on things that require improvement. They’re aware the system is there and it becomes a way to police them – they get “tickets,” like warnings.
I can’t pinpoint a specific impact on our financials but I know it’s there. If I consider only the people who steal from us that we’ve caught and don’t come back that’s a savings right there! Of course there is the next thief and the next but the system certainly eliminates some of it and that’s key.
7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7 Eleven operates, franchises or licenses some 10,700 7 Eleven® stores in North America. Globally, there are nearly 57,400 7 Eleven stores in 17 countries. 7 Eleven has been honored by a number of companies and organizations recently. Accolades include: #1 on Entrepreneur magazine’s 2014 Top Global Franchise list; #5 on Franchise Direct 2015 Top 100 Global Franchises list; #10 spot on Entrepreneur magazine’s Franchise 500 list for 2015, and named Best of the Best in the Convenience Store Channel by Entrepreneur magazine in May 2015 and ranked No. 4 by Entrepreneur on its list of Best Franchises for Veterans. 7 Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7 Eleven.com.